Practical Alchemy: A Simplified Skin-Care Brand for Minimalists

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Practical Alchemy
Headquarters: New York, NY
E-commerce: practicalalchemy.com
Social Media: Instagram / TikTok

What: A simplified skin-care brand offering “products that serve a specific yet universal need.”

Price Range: $20-$72

Founder: Doris Wong

Origin Story: Practical Alchemy offers elevated goods “designed intuitively with you in mind” and with key consideration of the full user experience — how a product fits in your hand, feels on your face and folds into your daily life. The range includes a thoughtful, minimalist curation of necessities, centering on skin-forward products.

Founded by Doris Wong in 2025, it aims to offer “beautiful, function-forward products that feel great and actually support everyday life.” The brand’s intentionality is clear: consciously launching with three products that serve a specific, yet universal, need. The minimalist and compact designs prioritize on-the-go functionality for daily protection and care.

Stockists: DTC

Hero Products: Vanishing Pimple Patches ($20), Purify + Protect Duo ($42)

PR Representation: Autumn Communications

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Source: Fashionista.com