POUND CAKE
Pound Cake is a cosmetics company creating award-winning formulas personalized to your skin AND lip tone so everyone can achieve the color they want! The brand understands that two people with different skin tones will have completely different results when applying the same exact lipstick and thus has decided to take a foundation approach to all products: a different shade for each tone. “Pound” is a synonym for crush, destroy, and break. “Cake” is a representation of all things problematic and wrong in the beauty industry. Now put the two together…Pound Cake!
We’re looking for an avid beauty enthusiast who has a keen eye for TikTok & Instagram trends to create and post engaging content daily.
+ Essential Job Functions
● Produce highly engaging and visually appealing content.
● Concept, film, edit, and post several short-form videos weekly, ensuring relevant hashtags and TikTok Shop are linked. Interpret media analytics and make necessary adjustments.
● Develop and execute — concept, create, schedule — a comprehensive social media strategy aligned with Pound Cake’s marketing objectives and target audience.
● Identify key performance indicators (KPIs) and monitor social media metrics to track the success of campaigns and identify areas for improvement.
● Stay updated with social media trends and best practices to ensure our brand remains at the forefront of industry developments.
● Maintain consistency in brand messaging, voice, and aesthetics across all social media channels.
● Enforce our social media guidelines, ensuring compliance with brand values, tone, and visual identity.
● Plan and execute social media campaigns, including product launches, promotions, giveaways, and collaborations.
● Collaborate with cross-functional teams to ensure seamless execution and alignment with marketing objectives.
● Create engaging and visually appealing content for Instagram and TikTok.
● Collaborate with cross-functional partners to develop high-quality graphics, photos, videos, and written content.
● Build and nurture a vibrant online community of brand enthusiasts by proactively engaging with followers, responding to comments and messages, and fostering meaningful conversations.
● Monitor social media channels for customer feedback, complaints, or inquiries, and ensure timely and professional responses.
● Monitor social media metrics and analyze campaign performance to evaluate the effectiveness of social media efforts. Provide actionable recommendations to optimize content, engagement, and conversion rates.
+ Skills and Experience
● Proficiency in graphic design tools (e.g., Figma, Sketch, or Canva) and video editing software (e.g., CapCut)
● Excellent written and verbal communication skills, with a keen eye for detail and grammar, and ability to adapt to different brand tones
● Familiarity with social media platforms, algorithms, and best practices
● Strong understanding of beauty trends, ingredients, and consumer preferences
● Strong content storytelling, creation, and copywriting skills
● Passion for true “inclusivity”
To Apply: Please email hi@poundcakecosmetics.com
Source: Fashionista.com