Photo: Courtesy of Petite Femme
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Petite Femme
Headquarters: Gold Coast, Australia
E-commerce: petitefemmelabel.com
Social Media: Instagram
What: A petite-friendly clothing brand creating high-quality, timeless essentials. It adheres to slow fashion principles by using biodegradable materials and deadstock fabrics.
Price Range: $15-$500
Founder: Annie Lee
Origin Story: Founder Annie Lee struggled to find clothes that fit her 5’2″ frame that were also high-quality and responsibly made. To see if others shared her struggle, she created a survey and received over 500 responses from petite women around the world who faced a similar problem. Guided by their feedback, Lee launched Petite Femme in 2023. It’s Australia’s “first sustainable fashion label” dedicated to women under 5’5,” per the brand.
Hero Products: Silk Satin Slip Skirt in Hazelnut ($216), Tailored Linen Trouser in Oat ($223)
PR Representation: In-house
How to get in touch: annie@petitefemmelabel.com
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Source: Fashionista.com
