It’s almost been a year since Pat McGrath sent shockwaves through the fashion and beauty worlds world by sending models down the Maison Margiela Artisanal 2024 runway (or rather, a gloomy, rain-dampened alleyway) in striking, porcelain doll-like makeup look. Many social media homages soon followed as the collection — and mesmerizing accompanying glam — went ultra-viral. Now, the legendary British makeup artist is making recreating it more accessible.
On Thursday, Pat McGrath Labs announced the forthcoming launch of a one-step method for emulating the intense glass-skin glow: Skin Fetish: Glass 001 Artistry Mask. Though McGrath used airbrushes and a mix of gel masks to achieve the uncannily reflective finish for the runway, she’s simplified the process into a single formula launching on Jan. 30 exclusively on patmcgrath.com. The peel-off mask combines glycerin, rose flower water and allantoin for buildable luminosity, rendering “glass skin in a bottle,” as the brand puts it. The limited-edition product will retail for $38.
Photo: Launchmetrics Spotlight
Photo: Courtesy of Pat McGrath Labs
For those looking to completely transform into a walking Maison Margiela porcelain doll, McGrath suggests applying the mask in thin, even layers across the face with a slightly dampened brush. After the base layer dries, she then begins to build up additional layers for the desired shine. Once everything dries down (a hair dryer set to cool can speed up the process), the mask hardens into the “smooth, lacquer-like film” seen during the Maison Margiela show. It works both layered atop makeup or on bare skin to leave skin looking — and feeling — almost eerily smooth and glow-y.
Photos: Courtesy of Pat McGrath Labs; Artwork: Catie Pusateri/Fashionista
But, the all-over sheen (accompanied by the inability to move your face) isn’t the only way to sport the Glass 001 Artistry Mask: McGrath also recommends a “spotlighting” technique, dabbing it solely on the high points of the face (think cheekbones, bridge of the nose and the chin) for a more wearable radiant effect. The same application process pertains to spotlighting, just dip a dampened brush into the mask and pinpoint the desired areas for an extra boost of shine.
Source: Fashionista.com
