Pastael: An Influencer-Founded Line of Colorful Packing Cubes

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Pastael
Headquarters: London, England
E-commerce: pastael.co.uk
Social Media: Instagram / TikTok

What: A U.K.-based line of vibrant packing cubes founded by influencer Maddie Borge.

Price Range: £33-£37

Founder: Maddie Borge

Origin Story: Pastael was created in 2024 by travel influencer Maddie Borge (1.8m), after realizing how boring and often flimsy packing cubes can be. Inspired by viewer feedback and her own travel experiences, Maddie decided to create a brand that combines her love of vibrant aesthetics with real-world functionality.

Hero Products: Cherry Compressible Packing Cube ($86-$96)

PR Representation: In-house

How to get in touch: hello@pastael.co.uk

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Source: Fashionista.com