Truth be told, I can’t remember the last time I used my ExtraCare card. With that being said, if the avalanche of new beauty products at CVS are any indication, it’s time to dust off that little red tag and hightail to the nearest store. Most of us already know that drugstore beauty is nothing to roll your eyes at.
The deals are getting sweeter, the product ranges are getting wider and the prices are always affordable. CVS is hardly an exception. Beyond those on-the-go and last-minute necessities like tampons and pantyhose is an impressive hair, skin and makeup selection that is constantly evolving and updating to include more buzzworthy finds.
In the case of 2020, things are off to a super-sized start with almost 100 products recently making their CVS debut. And I’m not talking about the basic and boring stuff. CVS has seriously stepped its game up with launches I instantly noticed off their Internet buzz alone, like essie’s expressie nail polish that dries in under a minute and Dove’s dry conditioner (not shampoo). Plus, there’s some under-the-radar innovations I didn’t even know existed, like the Head & Shoulders leave-on scalp treatment and Batiste’s Waterless Cleansing Foam, which just so happens to be infused with one of my absolute favorite emollients: almond oil.
And if that weren’t enough, Eczema Honey will be making its CVS debut on March 27 with three products: the Nut-Free Skin-Soothing Cream, Premium Witch Hazel and Aloe Vera Spray, and Itch Cooling Face and Body Rounds (above). Of course, tracking down every single newbie would take more time than you probably have, so here are the best ones you’ll definitely want to try.
L’Oreal Paris Bambi Eye Washable Mascara
The affordable way to get a doe-eyed, “I got eight hours of sleep” last night look.
KISS Magnetic Eyeliner
Magnetic lashes are becoming more popular than falsies and this long-wear liner makes applying them even easier.
essence The Blush
Available in four shades, essence’s new cheek product is a buildable powder that promises to give your face a natural-looking flush.
CoverGirl Clean Fresh Skin Milk
Lili Reinhart’s favorite foundation just joined the CVS ranks and if you’re a minimalist like her, you’ll love it too.
Native Eucalyptus & Mint Deodorant
With five different scents to choose from, now is the time to finally start that natural deodorant experiment.
Pixi Rose Tonic
You might as well pair the brand’s retinol tonic with its sister toner, a nourishing and gentle blend of rose flower extract, elderflower and chamomile.
Aveeno Single Use Oat Face Mask with Pomegranate Seed
Formulated with prebiotic oat, pomegranate seed extract and kiwi water, this non-comedogenic mask is both hydrating and brightening.
essie expressie Quick-Dry Nail Polish
essie’s latest formula is its newest in years and by far the most quick-drying.
Sally Hansen Good.Kind.Pure Nail Polish
The brand’s newest collection is 16-free, completely plant-derived and includes the tastiest-sounding shade names.
No Fade Fresh BondHeal Conditioning Mask
This strengthener is just one of a few products now available from the salon-quality, pro-approved haircare brand.
OGX Kandee Johnson Deep Conditioning Hair Mask
The YouTube guru and makeup artist collaborated with OGX on a wildly popular collection that includes a luscious hair mask.
Batiste Waterless Cleansing Foam with Almond Oil
This quick-drying foam mimics the effects and feel of a wet shampoo so you can cleanse on-the-go.
Dove Care Between Washes Go Active Dry Conditioner
While some dry shampoos can leave the hair a bit sticky, this innovative formula delivers a silky-soft finish instead.
Aveeno Sensitive & Soft Rosewater & Chamomile Shampoo
A sulfate-free shampoo formulated specifically for those with sensitive scalps.
TRESemme ProPure Silicone Free Conditioner For Damaged Hair
TRESemme is committed to being more eco-conscious in 2020 and kicking off their efforts with the ProPure line, formulated without silicones, parabens and dyes.
L’Oreal Paris Elvive Color Vibrancy Purple Shampoo for Color Treated Hair
Brassiness is a nightmare when you’ve just gotten your hair colored, making this color-correcting formula a must-have.
Garnier Fructis Melon-Tini Invisible Dry Shampoo
In addition to absorbing oil and boosting volume, this dry shampoo delivers a dreamy scent to cover up odor.
Head and Shoulders Supreme Soothing Leave-On Scalp Cream Treatment
Safe enough for everyday use and all hair types, this scalp soother can be used as a leave-in to relieve itching and discomfort.
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