Photo: Courtesy of Odele
Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form.
Odele
Headquarters: Minneapolis, MN
E-commerce: odelebeauty.com
Social Media: Instagram / TikTok / Pinterest
What: A premium hair- and body-care brand with an accessible price point
Price Range: $12-$44
Founders: Lindsay Holden, Britta Chatterjee and Shannon Kearney
Origin Story: Founded in 2020, Odele bills itself as a true multi-hyphenate beauty brand: premium, gender-neutral, high-performance, award-winning, safe, shareable, accessible. Its product lineup delivers a simplified selection of products with “clearly communicated, research backed benefits for easy navigation.” Its main focus is hair care, though it also offers body care following the same ethos.
The brand’s aim is to build the best products and strip out additional cost drivers commonly associated with the beauty industry. A squarely “masstige” brand, Odele brings luxury formulations to the mass market.
Stockists: Target, Ulta Beauty, CVS, Walgreens, Amazon
Hero Products: Dry Shampoo ($12), Hair Oil ($12), Clarifying Shampoo ($12)
PR Representation: Jaime Maser, jaime@maserpr.com
How to get in contact: hello@odelebeauty.com
Want your brand featured? Hit the link below.
Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.
Source: Fashionista.com