Photo: Courtesy of Noyz
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Noyz
Headquarters: El Segundo, CA
E-commerce: noyz.com
Social Media: Instagram / TikTok / Facebook
What: A California-based fragrance brand founded in June that aims to craft “expressive, long-lasting and genderless scents.”
Price Range: $35-$85
Founder: Shaun Neff
Origin Story: Noyz, a modern fragrance brand creating premium scents rooted in real, raw and authentic storytelling, was founded to break down barriers in fragrance. Noyz “unfilters the filtered and disrupts industry standards of perfection, crafting unique, expressive, long-lasting fragrances inspired by real stories and raw feelings.” The brand believes scent is “a new dimension for self-expression, with the power to explore and amplify who you are – the imperfect, the messy, the real.”
Developed by renowned Robertet perfumer Jerome Epinette, the collection currently comprises five expressive, long-lasting fragrances. Each fine fragrance is genderless and each scent’s name is inspired by relatable experiences. Noyz champions building a fragrance wardrobe, switching up scents based on every mood, layering and mixing it up to create something that is unique to the consumer.
Photo: Courtesy of Noyz
Photo: Courtesy of Noyz
Stockists: Ulta Beauty, Harrods
Hero Products: Unmute Eau de Parfum ($85), Sh**ty Day Eau de Parfum ($85)
PR Representation: Foundation
How to get in touch: support@noyz.com
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Source: Fashionista.com
