Rihanna handpicked the “Motivation” singer for the job, and it’s so clear why.
After seeing Normani‘s mind-blowing dance performance at the insane Savage X Fenty runway show in September, it’s crystal clear why Rihanna hand-picked the chart-topping singer to be the brand’s first-ever global brand ambassador. The singer will be the face of the lingerie brand beginning with this year’s holiday campaigns and more content into the new year.
Normani, who was once a dance superstar in girl group Fifth Harmony, embodies the Savage X Fenty attitude of confidence, strength and self-love. “Normani is the perfect choice for a Savage X ambassador,” said Rihanna of the choice via a release from the brand. “She exudes confidence and power. Everything she does is executed with passion and the belief she’s going to kill it. That’s why people gravitate towards her.”
“Savage X celebrates and empowers women of all shapes, sizes, and colors,” Normani said of the partnership in a statement. “I am so grateful for this opportunity and excited for what’s to come with my new Savage X family.”
Savage X Fenty sells sizes from 32A–42H and XS–3X and is available for purchase at SavageX.com, Amazon, ASOS and Zalando.