The ideal candidate should have a minimum of 6-8 years of PR agency experience in the fashion industry – with proven relationships.
New York City based boutique PR agency, MVPR, is looking for an experienced candidate to join its PR Division. The ideal candidate will possess a comprehensive network of relationships with the world’s leading long lead & short lead market editors, features writers, editorial stylists and have Director level experience managing multiple accounts and Junior team members. The candidate must have a minimum of 6-8 years of relevant experience in the fashion industry, proven editor relationships and a strong interest in team/client management. Agency experience is required.
Key Responsibilities:
- Lead & grow PR Division
- Lead the development and implementation of creative and thoughtful PR strategies across all divisional accounts
- Oversee ongoing account action items & client reporting with no executive guidance
- Develop creative and strategic media campaigns around new product launches/initiatives and supervise account team members to secure high volume of impactful placements in top tier outlets across print, digital and broadcast media (where applicable)
- Take responsibility and accountability for all team members, clearly defining roles and providing guidance and tools to facilitate goal achievement and client success
- Oversee and own top to bottom performance of accounts, ensuring quality work, deadline and media coverage goals are met
- Serve as senior client contact and team leader; address client issues thoughtfully and effectively
- Draft and be the final say on press releases, pitches, positioning statements, talking points, key messaging for brand spokespeople, briefing materials and more
- Consistently secure brand features, executive profiles, and trend stories for clients
- Maintain and continuously grow network of relationships with media and potential partners for collaborations and proactively use to help make clients leaders in respective categories
- Lead in-person meetings and calls with client
- Lead new business process including research, proposal and pitch preparation without any executive guidance
- Constantly innovate proposals bringing new ideas to the table
- Manage team of AM’s, AC, and interns as assigned
Skills and Required Experience:
- The ideal candidate should have a minimum of 6-8+ years of PR agency experience working across a diverse portfolio of beauty, fashion, health+wellness, and food+beverage brands and have strong contacts
- Candidates should have experience managing a team and client accounts without executive guidance
- Candidates should have a strong desire to accelerate quickly at a fast-paced boutique agency with amazing clients
- 6-8+ years of experience working in fashion + accessories public relations with experience managing multiple client accounts; agency experience is required
- Team leadership skills is a must
- Experience developing strategies through execution with a track record of proven results; experience developing goals for team and clients
- Creative thinker and extremely detail oriented
- Hard-working and proactive candidate who is enthusiastic and works well within a team
- Highly proficient with digital and social media platforms
- Must be based in NY
Please send resumes to: Megan@mvpublicrelations.com
*Cover letter is preferred
@mvpr_nyc | www.mvpublicrelations.com
Source: Fashionista.com