Photo: Kristina Bumphrey/WWD via Getty Images
These are the stories making headlines in fashion on Tuesday.
Willy Chavarria to show at Paris Men’s Fashion Week
Willy Chavarria will make his Paris Men’s Fashion Week debut on Jan. 24 at 6 p.m. “It’s very exciting and very cool,” Chavarria told WWD. “I’m very, very grateful because I’ve been doing this for so long — and this is the right moment for it. We’re a New York-based American brand through and through, but it’s time to go a little more global on messaging as we expand onto other continents.” Chavarria has previously been named the CFDA Menswear Designer of the Year as well as Designer of the Year at the Latin American Fashion Awards. As Chavarria prepares to debut his namesake label at Paris Fashion Week, he told WWD he hopes to connect with more buyers while in the fashion capital. {WWD/paywalled}
Photo: Courtesy of Couture on Tour: An Emily in Paris Experience
“Emily in Paris” is going on tour
Netflix‘s “Emily in Paris” is embarking on a tour across the country in the spring and summer of 2025 with a theatrical fashion show event called “Couture on Tour: An Emily in Paris Experience.” Created by Atomic Venus Media in partnership with Paramount, the tour kicks off in Beverly Hills and includes more than 25 stops across the U.S. With the ambience of La Trompette Bleue, pieces from “Emily in Paris” inspired by costume designer Marylin Fitoussi will take the stage and visitors will have the opportunity to immerse themselves in scenes from the show as well as dip into Emily’s wardrobe. Tickets will be available here on Friday, Dec. 20, starting at $40. {Fashionista inbox}
Why Nordstrom and Macy’s abandoned the “retail inventory method” after using it for decades
Multiple major U.S. retailers use an accounting practice known as “the retail inventory method,” which relies on retail prices to estimate inventory, but Retail Dive reports it “fails to take full advantage of modern technology and distorts business metrics and tactics.” Experts warn that this century-old method interferes with sound merchandising and pricing decisions, but there is a new method called “cost accounting” that is more dependable because it makes the most of 21st-century data systems and it’s based on what a retailer paid for inventory. Now, both Nordstrom and Macy’s have recently shifted to the cost accounting method, and Nordstrom Chief Financial Officer Cathy Smith told Retail Dive this shift “lays the foundation for us to deliver on our business priorities more effectively.” {Retail Dive}
Instagram-like Xiaohongshu makes inroads with e-commerce sales
Often compared to Instagram, Xiaohongshu has long been one of China’s most important marketing tools and has previously made several e-commerce pushes without much success. But now, some brands are seeing sales breaking through this year on the platform. Xiaohongshu’s focus on aspirational lifestyles is attracting less price-sensitive users, allowing niche and high-end products to reach audiences on the platform. L’Oréal and Coach have opened their own stores on Xiaohongshu, while many brands are also partnering with influencers who livestream selections of products from multiple brands and categories. {Business of Fashion/paywalled}
Source: Fashionista.com