Photo: Wiktor Szymanowicz/Anadolu Agency via Getty Images
These are the stories making headlines in fashion on Friday.
Many Barbie beauty collabs are missing the mark
There can never be too much Barbie, but as some beauty brands have found with their Barbie collaborations, simply making a pink product isn’t resonating with shoppers. Given the abundance of brand collaborations for the highly-anticipated “Barbie” movie, getting one right means successfully capturing the Barbie brand. Take, for example, the success of NYX’s Y2K Barbie flip phone mirror that quickly sold out in Ulta stores and on NYX’s website, compared with the influx of regular beauty products that have been pink-ified. The problem with most of the collabs, as Business of Fashion writer Rachel Strugatz notes, is that “none of them really have anything to do with Barbie.” {Business of Fashion/paywalled}
This TikToker restores Coach bags in the most soothing way
After joining TikTok a year and a half ago, Will Tyler has now amassed more than 170,000 followers and millions of views for repairing and caring for archival Coach bags. As a plus, Tyler’s soothing videos serve as ASMR for handbag lovers. Since 2007, Tyler has worked as an in-store visual merchandising manager for Coach in Seattle. Tyler tells InStyle writer Lindy Segal, “I’m sharing my hobby partially in hopes that it could inspire someone else. I don’t know exactly for what, but they’re just pieces I like to collect. To me, it’s like art.” {InStyle}
Photo: Courtesy of Bottega Veneta
Bottega Veneta’s bubble wrap bag isn’t bubble wrap
Bottega Veneta released a tote bag reminiscent of bubble wrap, but upon a closer look, it’s actually made of clear silicone woven in an intreccio style. Yours for just $9,900, the transparent Cabat bag also features lambskin handles and a leather pouch. {Highsnobiety}
The trials of trademarking a single color in fashion
Christian Louboutin‘s red bottoms and Tiffany & Co.’s blue boxes are two examples of brand colors that have strong associations with consumers, but trademarking a specific color is not an easy task. In a column for Above the Law, writer Nicolette Shamsian explains that the Supreme Court acknowledged “that color alone can be eligible for trademark protection where it has acquired distinctiveness in the minds of the consumers.” However, proving distinctiveness is difficult and Shamsian says, “registration of a single color is still more the exception than the rule.” {Above the Law}
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Source: Fashionista.com
