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Must Read: U.S. Apparel Manufacturers Brace for the Trump Era, 15 Percent Pledge Gala Raises $3 Million for Black-Owned Brands

Photo: Getty Images

These are the stories making headlines in fashion on Monday.

U.S. apparel manufacturers brace for Trump era

Domestic apparel manufacturers face an increased demand for goods following President Trump’s enacting new tariffs on Mexico, China and Canada. Some brands favor the tariff increases because they may help manufacturers look more competitive. Increased U.S. production reduces carbon footprints, too. Others voice concerns, stating the supply chain is not set up to scale at such an accelerated rate. {Modern Retail/paywalled}

15 Percent Pledge Gala raises $3 Million for Black-owned brands

On Saturday night at Paramount Studios in Los Angeles, the 15 Percent Pledge held its annual gala, attended by fashion power players, top business executives and celebrity A-listers. The event raised $3 million for Black-owned businesses and accumulated additional funding for victims of the L.A. wildfires. The night also called out the Trump administration’s attacks on diversity and inclusivity initiatives, which have already commenced major rollbacks at large retailers. “We are nobody’s DEI hire. This country in its best form is a product of each of our beautiful and individual contributions. Never, ever, ever let another person tell you otherwise. We belong, you belong, all of our children belong here,” 15 Percent Pledge Founder Aurora James told the gala audience. {WWD/payalled}

Isamaya Beauty Core Collection Campaign

Photo: Courtesy of Isamaya Beauty


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Isamaya Beauty enters Sephora

Isamaya Beauty, founded by celebrity and editorial makeup artist Isamaya Ffrench, officially enters Sephora with the launch of its Core Collection. The 12-product lineup spans skin care and makeup, including a face serum, lip balms, mascara, lip liner, sculpting sticks and a blush and highlighter duo. Pricing ranges from $28-$44. The Core Collection is available to shop at Isamaya.com, Sephora.com (on Feb. 10) and Sephora in-store (on Feb. 25). {Fashionista inbox}

EU to make e-commerce platforms liable for unsafe goods
The European Union is holding e-commerce platforms like Temu, Amazon Marketplace and Shein accountable for dangerous goods. Currently, consumers who buy products online assume responsibility for ensuring the goods meet EU regulations. The new proposed stricter custom rules shift that liability on the online giants themselves and require them to provide officials with data about the goods before arriving in the EU. {Reuters}

Brands adapt amid TikTok Shop’s uncertain future

Content creators and brands relying on TikTok Shop for revenue are adapting their strategies as the platform’s future remains undetermined. At present, many continue to market and sell products on TikTok Shop since consumers still flock to the platform. In the long term, experts advise brands to investigate additional shopping sites and affiliate programs, especially as consumers demand personalized shopping experiences and data security. {Glossy}

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Source: Fashionista.com