Photo: Lintao Zhang/Getty Images for Moncler
These are the stories making headlines in fashion on Thursday.
How Lulu Li and Moncler turned AI designs into IRL clothes
Lulu Li’s Moncler collaboration transformed the Chinese artist’s AI collection into real-life ready-to-wear for the first time. The collection includes down jackets, a vest and an edit of “city-ready layers” that are available in Moncler stores in China today and globally from Oct. 28. Vogue Business‘s Elektra Kotsoni interviewed Li about her experience creating the collection and her thoughts on using AI in fashion. “I am aware of how technology can help artists,” Li told Kotsoni. “And whether technology somehow could force artists to obey a certain grammar — like for example with paint, there’s specific ways to use different types of paint to make it work. It’s the same with AI; you should work in a specific way for this AI tool to work to your benefit.” {Vogue Business/paywalled}
Ulta Beauty expands retail media network with non-beauty advertisers
Ulta Beauty’s retail media network UB Media launched in May 2022 and has since secured 300 brand partners, but now it’s partnering with e-commerce tech company Rokt to introduce AI non-endemic ads. These ads allow companies like Hulu and PayPal to present relevant offers to Ulta’s 44 million loyalty members while they browse, and Rokt’s AI-driven system aims to make ads feel more like curated experiences for Ulta shoppers. Non-endemic ads are not directly related to the products or services of the host platform, which allows advertisers to reach audiences outside their usual categories. {Glossy/paywalled}
Why L’Oréal’s dermatological skin-care division is slowing down
L’Oréal‘s third-quarter sales revealed that its dermatological beauty division featuring brands such as Cerave and Skinceuticals only grew 0.8% to $1.77 billion against estimates of 11%. The division had become a key area for L’Oréal, but Chief Executive Nicolas Hieronimus said deceleration in the U.S. was the “biggest culprit” for the division’s poor performance. With more competition in the dermatologist-approved skin-care space and the decline of drugstore distributors, L’Oréal will need to focus more on new, innovative products and effective marketing. {Business of Fashion/paywalled}
Queen Latifah stars in Good American’s latest campaign
Queen Latifah is the star of the newest installment of Good American‘s American Icons campaign, which first launched with Cindy Crawford. Photographed by Cass Bird and styled by Julia Sarr-Jamois in Good American’s leather blazers and denim-on-denim outfits, Queen Latifah’s campaign highlights her barrier-breaking music career and encourages women to define beauty on their own terms. See all of Queen Latifah’s American Icons campaign images, below. {Fashionista inbox}
Queen Latifah for Good American’s American Icons campaign. Photo: Cass Bird/Courtesy of Good American
MM6 Maison Margiela collaborates with Timex
MM6 Maison Margiela and Timex teamed up to introduce a re-engineered version of Timex’s T80 digital watch. The collaboration features the T80 reimagined into a two-in-one wristwatch, offered as a gift set with a stainless steel bracelet, and the first-ever T80 ring watch. Ranging in price from $180 to $200, the MM6 Maison Margiela x Timex collaboration is available now on maisonmargiela.com, timex.com, in select MM6 stores and select multi-brand stores. {Fashionista inbox}
MM6 Maison Margiela x Timex. Photo: Courtesy of MM6 Maison Margiela
Darren Walker to be honored at Brooklyn Artists Ball
Darren Walker will be the Brooklyn Museum‘s next honoree at its Brooklyn Artists Ball, sponsored by Dior on April 29. Walker previously revealed he is stepping down as the Ford Foundation’s president by the end of 2025, and he was recently named board president of The National Gallery of Art. “It is a privilege to be recognized by the Brooklyn Museum, which has been both an ardent supporter and a vibrant bastion for art and artists,” Walker said in a statement. “I am honored and grateful for the opportunity to support the museum’s mission of celebrating and preserving art and culture, and ensuring that our community has access to experiences that can inspire collaboration and compassion at a time when it is so desperately needed.” {WWD/paywalled}
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Source: Fashionista.com
