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Must Read: Thebe Magugu Is the Winner of the 2019 Lvmh Prize, What to Expect This Fashion Month

Plus, has being an “All American” brand lost its appeal?

Thebe Magugu at the “Brave New Worlds” International Showcase in London, England. Photo: Stuart C. Wilson/Getty Images

These are the stories making headlines in fashion on Wednesday.

Thebe Magugu is the winner of the 2019 LVMH Prize 
Thebe Magugu, a 26-year-old designer from South Africa, has won the 2019 edition of the LVMH Prize for Young Designers. The designer beat some 1,700 applicants from 100 countries and earned a cash prize of 300,000 euros, plus a year of year of mentorship from LVMH designers. {WWD

What to expect this fashion month
Politics and climate change will dominate the Spring 2020 runways, according to Vanessa Friedman. “Brexit will be top of everyone’s mind,” and climate activists have already announced plans to protest London Fashion Week. On a lighter note, some designers are going big this season: Ralph Lauren is presenting his collection at a one-night-only Ralph’s Club, with a dress code that requires black-and-white evening wear; Rihanna is throwing another Savage x Fenty blowout; the Blonds are collaborating with the gang from the new Broadway musical “Moulin Rouge”; and Tommy Hilfiger and Zendaya are staging a fashion spectacle at the Apollo Theater. {The New York Times

Has being an “All American” brand lost its appeal? 
“For many consumers both in the U.S. and abroad, the concept of ‘All American’ is more fraught than ever. Gone is the warm-and-fuzzy nostalgia, the hope and idealism,” writes Lauren Sherman for Business of Fashion in a piece about how brands are rethinking Americana. “Some labels, like Eckhaus Latta and Pyer Moss, do their thinking on the runway. Their work reflects society, illustrating what it’s like to be living in America right now. Others are spending more time pointedly baking new ideals into their brand DNA.” {Business of Fashion

Remembering Alexander Wang’s gas station party
In September of 2009, Alexander Wang threw a wild party in a gas station to celebrate his Spring 2010 show. This late-night gathering was the first of many in what would become a fashion week tradition for the designer. Since Instagram didn’t exist, we won’t ever truly know what went down at the gas station. So to fill in some of the gaps, Vogue caught up with Wang and his closest friends to hear some stories about that fateful night. {Vogue

Christian Dior exhibition breaks V&A attendance record 
Christian Dior: Designer of Dreams” has officially become the V&A’s most-visited exhibition. The giant retrospective – which traced the history and impact of the couturier, and the six artistic directors who have succeeded him – surpassed the former record set by “Alexander McQueen: Savage Beauty” in 2015 by over 100,000 visitors. {British Vogue

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Source: Fashionista.com

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