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Must Read: The Rise of Counterfeit Beauty Products, Dries Van Noten Retires

Photo: Jaap Arriens/NurPhoto via Getty Images

These are the stories making headlines in fashion on Monday.

The rise of counterfeit beauty products online
The influx in demand for beauty products that garner social media virality leaves retailers such as Amazon and TikTok Shop scrambling to remove fake versions of those products from their platforms. The counterfeit items are brought into the market by third-party sellers utilizing stolen product imagery and convincing reproductions of packaging to fill supply gaps in the event of a sudden increase in demand. Bloomberg reporter Amanda Mull explored the influx of faux COSRX snail mucin serum following its TikTok popularity. She found that the harmful knockoffs are difficult even for consumers to identify when using them. {Bloomberg/paywalled}

Dries Van Noten discusses retirement ahead of his final show
Despite his rising popularity, Dries Van Noten‘s Spring 2025 menswear show on Saturday will be his last. The Belgian designer, who’s led his namesake brand for 38 years, announced his retirement in March, but started planning his departure six years ago when he sold his eponymous label to the Spanish luxury group Puig. He spoke to Vanessa Friedman about the decision to retire, his inability to disengage, the future of the brand and his career and more. {The New York Times}

UK designers make their “Brexit”
UK-based brands Dunhill, Martine Rose, David Koma and Paul Smith have made their way to Italy to show their most recent collections. Their moves come as the British fashion scene is hit by the rising cost of living in London and the abolition of tax-free shopping for tourists. Other UK designers including Victoria Beckham, Grace Wales Bonner and Bianca Saunders have transitioned to EU cities in favor of more cost-effective logistics and stronger fashion communities. {The Guardian}

Adidas launches fraud probe in China
Adidas AG is working with legal counsel to investigate fraudulent activity in China after receiving an anonymous whistleblower letter alleging corruption among employees there. The letter comes at the tail end of a turbulent era for Western brands in the country due to widespread boycotts. {Bloomberg/paywalled}

Beauty brands are figuring out how to work with “tradwives”
Some brands are hesitant to partner with controversial “tradwife” influencers due to their tendency to ignite heated discussions around gender roles and other political topics. Widespread concern follows videos by Gwen the Milkmaid in which she claims that “vaccines are a scam” and that “modern feminism leads to misery.” The online “tradwife” community (short for “traditional wife”) is lead by Nara Smith and Hannah Neeleman, neither of whom have aligned themselves with controversial views online. Posts by the influencers depict their lives as stay-at-home moms – cooking, cleaning and caring for children — usually in a glamorous light. {Business of Fashion/paywalled}

Connecticut is the latest state to require inclusive hair certification
Connecticut is the third state to legally require cosmetologists take part in training and testing on all hair types before receiving their certification. The state follows New York and Louisiana in passing such legislation. Read more here. {Fashionista inbox} 

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