Plus, Prada to stage Men’s Spring 2020 runway show in Shanghai.
These are the stories making headlines in fashion on Thursday.
The real impact of micro-Influencers
Traakr looked at data from the first six months of 2018 to evaluate micro-influencers’ impact on four very different beauty brands. The data reveals that, contrary to popular belief, macro-influencers command engagement; it also found that micro-influencers typically fail to establish significant reach. {Business of Fashion}
How “PreachersNSneakers” sparked a deeper conversation about materialism in houses of worship
In a single month, @preachersnsneakers has grown beyond simply criticizing the expensive footwear choices of pastors to starting a deep conversation about faith, materialism and bringing millennials to church. “The controversy resulting from the Instagram posts started off like any other social media flame war,” Rick Rojas writes for The New York Times. “Yet the exchanges soon morphed into something far different: a nuanced and at times challenging conversation that was carried out in social media posts and discussed at length in podcasts.” Now, the Instagram account’s creator finds his opinions shifting: “These are grown people,” he tells The New York Times. “They have the right to spend their money in a way they’re comfortable with.” {The New York Times}
Prada to stage Men’s Spring 2020 runway show in Shanghai
Prada announced Thursday that it will present its Men’s Spring 2020 collection in Shanghai on June 6. The Italian label also plans to show its warm-weather range at Milan Men’s Fashion Week on June 14 at Fondazione Prada. {WWD}
How to reduce fashion’s waste problem
Reducing fashion’s waste on a global scale requires reworking the way the entire industry is set up. For starters, most clothes and shoes are made out of mixed fabrics that are difficult to recycle back into new garments. As a result, the majority of old clothes end up recycled into something of lower value and quality, or in a landfill. “Manufacturers will need to be willing to take on new kinds of fibers, and brands will need to buy new, experimental materials — and possibly pay a premium for the privilege,” writes Sarah Kent for Business of Fashion. What’s more, customers need to be convinced to send back their purchases when they’re finished with them, instead of throwing them away. {Business of Fashion}
Luxury brands are moving away from traditional commission retail models
Some luxury brands, like Chanel, are getting rid of the traditional commission model for sales executives. As an alternative, they are opting for a model that rewards fashion advisers whose teams work in a collaborative manner to serve clients’ overall experience. “This is not so much about scoring a sale then and there on the shop floor, but trying to build an ongoing connection with the customer by ensuring that everyone has an enjoyable and unique in-store experience that will hopefully result in multiple purchases in the future — perhaps in-store, perhaps online,” writes Kathryn Hopkins for WWD. {WWD}
What the SAC is doing to make fashion more sustainable
Fashion is in very bad shape when it comes to environmental impact. According to Scott Miller, director of business development at the Sustainable Apparel Coalition (SAC), this is because the industry’s answer to problems has been to audit. The SAC wants to combat this by standardizing the questions to ask and by providing a suite of tools, whether for products or facilities, that measure the environmental, social and labor chains. {Sourcing Journal}
How to counter fashion racism
Following the racial blunders of brands and retailers like Gucci, Prada and H&M, various media outlets and numerous social media users argue that increasing the number of non-white people in top-level positions will produce anti-racist effects. Minh-Ha T. Pham, author of “Asians Wear Clothes on the Internet: Race, Gender, and the Work of Personal Style Blogging,” argues we need to do more to counter fashion racism: “Today, global fashion continues to depend on the exploitation of non-white, poor, and mostly female workers and communities in the Global South. Increasing the numbers of non-white people in high-prestige design and media jobs at the top of the value chain does nothing to alter this global division of labor. Nor does corporate diversity decrease the vulnerability to industrial harm and unequal material benefits that these policies produce for those in the manufacturing jobs at the bottom.” {The New Republic}
Source: Fashionista.com
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