Plus, peer-to-peer referral app Zyper raises $6.5M in funding.
These are the stories making headlines in fashion on Thursday.
The Jonas Brothers star on Harper’s Bazaar‘s first-ever men’s digital cover
Harper‘s Bazaar profiled the Jonas Brothers for a “special men’s issue,” which will live online only. Joyann King, executive editorial director for the magazine’s website, tells WWD that the decision to spotlight the band came from studying their readership, which is about 30% male and is largely made up of women in their late 20s, who spent the majority of their teenage years worshipping the three men. {WWD}
Trump’s botched fashion choices in England are not just about the clothes
“The president’s iteration of white tie at the state banquet at Buckingham Palace was, in a word, a mess,” writes Robin Givhan for The Washington Post. “The waistcoat was too long and too tight. The tailcoat did not fit. The trousers were voluminous.” His outfit was catastrophic, awkward and a contradiction to the first lady’s respectful hat and beautiful Dior gown. Trump’s ensemble made it apparent that he needs a new tailor, and that he, once again, “could have done so much better.” {The Washington Post}
Peer-to-peer referral app Zyper raises $6.5M in funding
Zyper, the platform that uses software analytics to find real fans instead of influencers to push product, secured an additional $6.5 million in Series A funding. “People are, one, bored of [influencers] and, two, savvy to know that they don’t genuinely love the products,” Amber Atherton, founder and chief executive officer of Zyper and former star of the British reality series “Made in Chelsea,” tells WWD. “We built this [company] on the basis that brands need a way to build an authentic community with everyday people who don’t want to be influencers.” {WWD}
How hip-hop fashion evolved into a more gender-fluid direction
As hip-hop becomes more intertwined with high fashion, it has become more common for young artists to dismantle the hyper-masculinity that once defined this community. To understand why, and to better understand how hip-hop fashion evolved in a more gender-fluid direction regardless, Highsnobiety took a deep dive into the origins of hip-hop itself. {Highsnobiety}
A U.S. senator is after detox tea and the influencers who promote it
Former reality stars may have to find alternative sources of income if the Federal Trade Commission takes action against detox teas. Earlier this week, Senator Richard Blumenthal sent a letter to the chairman of the FTC, calling for a federal investigation into the “misleading, predatory marketing practices” of tea products and the influencers who hawk them. In the letter, Blumenthal called out specific brands that he alleged were using the power of influencers unlawfully, including Flat Tummy Co, Lyfe Tea, BooTea, MateFit and Fit Tea. {Business of Fashion}
Women’s sneaker designs are catching up to men’s
For the first time, men are having to do the math to figure out what size they wear in women’s sneakers, as the shoes have become the new in-demand accessory among females. “I think a lot of brands are now developing their women’s line and making them stronger than ever, as they see the importance of the fast-growing female market,” explains Jade Yeung and Celia Solf of The Store in Berlin. “Years ago, the sneaker industry was male-dominated, but now there are a lot more girls on the scene, so there’s a need for cooler sneakers in women’s sizes, rather than catching the smaller end of men’s.” {Highsnobiety}
Colorful makeup looks that defy ageist beauty stigmas
Allure banned the term “anti-aging” from its lexicon nearly two years ago and started a national conversation about self-image and self-acceptance. To further this conversation the magazine tapped makeup artist, photographer and Beauty Is Boring founder Robin Black to create 12 colorful makeup looks on women in theirs 50s and beyond. You can see the full editorial here. {Allure}
Margot Robbie covers the July 2019 issue of Vogue
Margot Robbie stars on the July cover of Vogue in Burberry. Inside the issue, the actress and producer opens up about how she got in Quentin Tarantino’s new film and about “Birds of Prey,” a spin-off of 2016’s “Suicide Squad.” {Vogue}
Source: Fashionista.com
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