Photo: Courtesy of Telfar
These are the stories making headlines in fashion on Monday.
Telfar opens NYC flagship store
Telfar will open its NYC flagship to the public on Saturday, Nov. 23. Located on the corner of Canal and Broadway, Telfar’s first brick-and-mortar store is part boutique, part television studio. Customers are welcome to use the in-store soundstage to produce and submit content to be shared via a digital billboard on the store facade. Patrons can also perform their talents for a panel of judges at the opening event for the chance to win a Telfar bag. {Fashionista inbox}
The evolution of luxury streetwear
Despite its waning mainstream appeal in recent seasons, industry experts say streetwear still has a place in the luxury market. As a new generation of brands and designers emerges, the subculture is evolving by embracing its anti-establishment roots, leaning into the creative process and shifting its focus away from institutional expectations. {WWD/paywalled}
Photo: Amy Troost/Courtesy of Lancôme
Olivia Rodrigo is Lancôme’s newest brand ambassador
Olivia Rodrigo is Lancôme‘s newest global brand ambassador. The singer-songwriter, recognized by the brand for her “fresh, independent, rock and roll spirit,” will serve as the face of upcoming campaigns and launches that have yet to be announced. “Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today,” Rodrigo said in a press release. “Lancôme is an iconic and timeless brand that promotes beauty from within and I am honored to be part of their family.” {Fashionista inbox}
Black beauty innovators continue to face barriers
While Black-owned beauty brands have found success with mainstream discovery and wholesale representation in the past few years, Black beauty innovators still struggle to secure capital and are not yet represented in big beauty C-suites. The barrier stems from the positioning of Black beauty investment, which is often portrayed as a philanthropic effort rather than a commercial driver despite Black-owned brands’ proven ability to draw new customers to big box stores. {Business of Fashion/paywalled}
On makes waves with younger consumers
The Swiss performance brand On reported 20% year-on-year revenue growth in the third quarter of 2024, cementing its place in the sportswear market. Its strategy, including cross-niche collaboration (the brand has collections with Loewe, Ikon and South Korea’s Post Archive Faction), Zendaya‘s brand ambassadorship, the launch of spray-on shoes and its continued commitment to sustainability, has made way for On to become the choice sportswear brand for Gen Z consumers around the world. {Glossy/paywalled}
Source: Fashionista.com
