Must Read: Stefano Pilati to Launch New Line, Inside Boucheron's U.S. Expansion

These are the stories making headlines in fashion on Thursday.

Stefano Pilati hires CEO to scale fashion business
Stefano Pilati Studio has named Mario Grauso as the company’s CEO and partner. Pilati and Grauso will launch a new men’s and women’s collection together as well as reposition Pilati’s Random Identities casual line that launched in 2017. “Welcoming Mario as CEO is the combination I’ve always wished for,” Pilati said in a statement. “His understanding of the brand’s potential will help us achieve our shared goals.” {Fashionista inbox}

Inside Boucheron’s U.S. expansion
After Kering experienced plummeting profits in the first half of 2024, the company is making a push for Boucheron in the U.S. Kering chairman and CEO François-Henri Pinault told Vogue Business that the U.S. jewelry market takes a long time to crack, so they entered China first and now Boucheron has opened its first standalone store in the U.S. on Sept. 3 in New York City. Within the U.S., Boucheron can benefit from its high positioning in the luxury jewelry space, and it’s looking to raise its profile in the country from its current 60% aided awareness among luxury U.S. customers. {Vogue Business/paywalled}

Harris-Walz campaign launches Taylor Swift-inspired friendship bracelets
After Taylor Swift publicly endorsed Vice President Kamala Harris for president following this week’s presidential debate, the Harris-Walz campaign released a Harris-Walz friendship bracelet, mirroring those traded among Swift’s fans at her concerts. Priced at $20, all proceeds for the bracelet go towards the Harris Victory Fund. The friendship bracelet is available now for preorder, and is expected to release Sept. 24. {WWD/paywalled}

Glossier names 2024 grant recipients
The Glossier Grant Program invests in Black beauty entrepreneurs, and the brand has invested more than $2 million since 2020. This year’s grant recipients include Dr. Rosemarie Ingleton for Rose Ingleton MD Skin, Christal Alert for Tonal Cosmetics as well as Natasha and Khadija Imara for The UnBraider. Glossier also introduced the Alumni Award this year, which gives a former grantee $100,000 to scale their business. Alicia Scott of Range Beauty is the winner of Glossier’s Alumni Award. {Fashionista inbox}

Victoria’s Secret relaunches sport line
Victoria’s Secret is relaunching its sport line, now renamed VSX. With contour designs, the new collection includes leggings, sports bras, skirts, track suits, catsuits, dresses and more. VSX is available to shop now on victoriassecret.com and the line’s accompanying campaign spotlights Gigi Hadid, Imaan Hammam, Mayowa Nicholas, Paloma Elsesser, Taylor Hill and Jeneil Williams. See the photos below. {Fashionista inbox}

The Folklore relaunches direct-to-consumer shop
The Folklore, a global membership community for independent brands, has relaunched its direct-to-consumer shopping experience, named Folklore Shop. The shop is launching with nearly 50 brands spanning fashion, accessories, beauty, home goods, wellness, hygiene and children’s products. “This is a landmark moment for The Folklore as we expand the reach and accessibility of these remarkable independent brands,” Amira Rasool, founder and CEO of The Folklore, said in a statement. “Our mission is to create meaningful opportunities for our brands to grow, sell, connect and thrive in the global economy. By doing so, we aim to build sustainable businesses that will generate lasting wealth for generations to come.” The Folklore Shop is available now at shop.thefolklore.com. {Fashionista inbox}

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Source: Fashionista.com