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Must Read: Skims Is Opening Permanent Stores, Shopbop and 3.1 Phillip Lim Release Capsule Collection

Photo: Kevin Mazur/Getty Images for Skims

These are the stories making headlines in fashion on Thursday.

Skims is opening permanent stores
Skims is opening its first permanent store in Georgetown, D.C. on Thursday, and will open four additional brick-and-mortar locations later this summer in Aventura, Florida; Austin; Houston; and Atlanta. Skims’s Georgetown store will carry women’s products, with a plan to introduce men’s merchandise in the third quarter. Though the majority of the store’s offerings will be from the brand’s core collection, it will also feature select drops. {WWD/paywalled}

Shopbop and 3.1 Phillip Lim release capsule collection
Shopbop and 3.1 Phillip Lim teamed up on an exclusive capsule collection consisting of eight pieces co-designed by Phillip Lim and Shopbop Fashion Director Caroline Maguire. The retailer’s first co-designed collection, the line includes collegiate-inspired tops, bottoms, dresses, skirts and more, ranging in price from $195 to $650. It’s available exclusively on Shopbop’s website. See the collection’s campaign images below. {Fashionista inbox}

Shopbop x 3.1 Phillip Lim capsule collection. Photo: Courtesy of Shopbop

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Bloomsbury UK publishes adaptive fashion design book
“Fashion, Disability, and Co-design” by Grace Jun is available on the U.S. market now. In the book, Jun outlines solutions for designers to create inclusive collections and includes 14 case studies demonstrating how people with disabilities can co-design styles to offer functional solutions. It’s available in paperback for $35 at Rizzoli Bookstore and in multiple formats on Bloomsbury’s website. {Fashionista inbox}

The history of the “it” bag
Fashion has witnessed the rise of many “it” bags, including Babe Paley‘s Phelps purse, the Hermès Kelly bag, Fendi‘s Baguette bag and Chanel‘s 2.55, to name a few. Today, “it” bags are increasingly pricey — which may actually further fuel their demand — but the phenomenon of a bag instilling higher status onto its wearer is a 20th century creation. The Wall Street Journal‘s Nancy MacDonnell details the history of the “it” bag from the first must-have purses to today’s status-defining sacks. {The Wall Street Journal/paywalled}

How can retailers solve fashion’s curation problem?
With e-commerce sites often offering more options than physical stores, fashion curation becomes tricky, and the sheer amount of products can feel overwhelming. One way to address fashion’s curation problem is through algorithmic personalization — which is featured in successful apps like Spotify and TikTok — but a store that completely personalizes its experience to each customer does not exist yet. Applying methods used in personalizing digital content to fashion is not simple, but if brands can better understand and cater to shoppers’ individual tastes, it presents a major opportunity for the future of fashion curation. {Business of Fashion/paywalled}

Photo: Courtesy of Diesel

Diesel announces Glenn Martens’ issue of “A Magazine Curated By”
Diesel announced that its Creative Director Glenn Martens curated the 27th issue of “A Magazine Curated By.” Within the magazine’s 200 pages, Martens features the work of contemporary artists and photographers such as Cyndia Harvey, Jordan Hemingway, Josh Kline and many more. The juxtaposition between Flemish gothic imagery and modern influences seen in Martens’ work is showcased throughout the issue. See the 27th issue magazine cover curated by Martens above. {Fashionista inbox}

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