Photo: Cheng Xin/Getty Images
These are the stories making headlines in fashion on Wednesday.
Shopify removes Ye website selling swastika shirts
Shopify has taken down a website advertised by Ye (formerly Kanye West) where the rapper was selling $20 swastika T-shirts. Following Ye’s advertisement on Sunday during the Super Bowl directing viewers to yeezy.com, the site sold only the white T-shirt with a black swastika logo and was online until Tuesday morning. A Shopify spokesperson said the site was taken down for violating its terms of service. {CNBC}
Pete Davidson is Reformation’s ‘official boyfriend’
Reformation tapped actor and comedian Pete Davidson as the “official boyfriend of Reformation” for its latest campaign. The brand is also introducing coinciding “Official Boyfriend” and “Official Girlfriend” sweatshirts, retailing for $128, as well as a pair of boyfriend boxer briefs for $38. See the actor’s Reformation campaign video, written and directed by Matthew Frost, here and his campaign images photographed by Angelo Pennetta, below. {Fashionista inbox}
Pete Davidson for Reformation. Photo: Angelo Pennetta/Courtesy of Reformation
Andam, WSN partner on space for emerging designers during Paris Fashion Week
Andam and WSN are teaming up to support emerging designers during Paris Fashion Week by creating Run, a hybrid model for up-and-coming brands that will be part showroom and part runway show space. Run will be housed at the two-story former Habitat store on Place de la République. The space will also host a retail pop-up open to the public. Some labels showing at the space include ATXV, Benmoyal, Pressiat and Hugo Kriet. “This project has been put on the table because what we have seen since many years now is that it is so, so difficult for young brands and highly creative brands to emerge,” WSN CEO Frédéric Maus told WWD. “The fashion industry is struggling for the moment…It’s so hard for them to be seen by the buyers. The buyers don’t take lots of risk. So we need to help them to gain this visibility and show their creativity to the world.” {WWD/paywalled}
Indie beauty takes over New York Fashion Week
Major beauty brands like MAC, Nars, Maybelline and CoverGirl formerly sponsored the bulk of New York Fashion Week shows, but this season, indie brands have emerged as backstage favorites. Ilia Beauty sponsored Collina Strada, Kallmeyer partnered with Saie and Thom Browne tapped Lashify, while indie skin-care brands Peach & Lily, Facile and 111Skin cornered backstage skin-prep spaces. Brands like Clinique and CoverGirl have fully divested from the runways, and others have reduced their exposure. For example, MAC (who once supplied more than 850 shows worldwide every year) sponsored a handful of shows like Kim Shui, Luar and Christopher John Rogers, while Nars exclusively worked with Khaite this season. {Business of Fashion/paywalled}
Remember when the future of fashion week was digital?
In past seasons, the future of NYFW appeared to be leaning into the digital realm of livestreams, with Runway360 — a website streaming every NYFW show — popping up in 2020 for anyone to tune into the shows. But Runway360 was put on pause in 2024, and the prospect of fashion week going digital has largely fizzled out post-pandemic. Vogue Business Editor-at-Large Christina Binkley, who had surgery for a bone spur before NYFW, decided to navigate the Fall 2025 shows digitally and detail her experience, which featured less interest in livestreams and consuming brands’ curated social media presences. “All the talk of digital fashion weeks, and the necessity of them during a pandemic, only emphasizes that fashion is a social and tactile business that can’t truly be successful unless experienced in real life,” Binkley writes. {Vogue Business/paywalled}
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Source: Fashionista.com
