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Must Read: RuPaul Covers 'Vanity Fair', Brands Are Changing Their Influencer Marketing Strategies

Plus, MAC wants to win back the U.S. market.

Photo: Courtesy of Annie Leibovitz/Vanity Fair

These are the stories making headlines in fashion on Wednesday. 

RuPaul covers Vanity Fair‘s holiday issue
RuPaul, the host and star of “RuPaul’s Drag Race,” covers Vanity Fair‘s holiday issue, in which the famous drag queen discusses his new Netflix series “AJ and the Queen.” Interviewed by critic Richard Lawson, Ru reflects on transforming mainstream culture, moving beyond reality television and the basis of his new show. The issue is set to hit newsstands on Dec. 3. {Fashionista Inbox}

Brands are changing their influencer marketing strategies
As the influencer marketing economy grows and becomes more competitive, fashion brands are finding it difficult to stand out amongst the crowd. Some brands have found strategies like collaborating instead of transacting, working with niche influencers and building communities are the most effective in boosting earnings. {Vogue Business}

MAC wants to win back the U.S. market
Under new leadership, MAC Cosmetics has a strategy to revive the once-beloved prestige makeup brand and attract Gen-Z beauty lovers by overhauling imagery, messaging and voice on social media. Drew Elliot, the company’s new senior vice president, plans to rethink the brand’s approach to its signature collaborations by offering fewer products and communicating through a lens of pop culture. {Business of Fashion}

Who was Josephus Thimister?
Last week, Dutch designer Josephus Thimister died of suicide and though he had many fashion accolades, few knew who he was. Deemed “the greatest designer of his generation,” Thimister ran the house of Balenciaga for five years and was crowned by Vogue as one of the century’s “fashion stars.” The designer’s suicide followed a battle with depression and fashion’s transition from an individualistic to global industry. {The New York Times}

Shiona Turini talks diversity within the fashion industry
Shiona Turini is turning heads as the costume designer for Universal Pictures’ newest film “Queen & Slim.” Turini, who has done costumes for HBO’s “Insecure” and Beyoncé‘s “Formation” video, believes that although the fashion industry is finally waking up and paying attention to the cries for diversity, it still has a long way to go. She believes that Black designers are getting a lot of press, but in return aren’t getting the financial backing they deserve. {The Wall Street Journal}

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Source: Fashionista.com

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