Plus, how Margiela created the fiercest runway walk.
These are the stories making headlines in fashion on Friday.
Rent the Runway to issue refunds after service failure
For the last few weeks, fashion rental service Rent the Runway faced service disruptions, which resulted in customers’ outfits showing up late or not at all. The issue, which began on Sept. 13 after the company implemented new software, wreaked havoc on fulfillment and impacted the number of orders that could be sent out each day. In light of this supply chain problem, the company has issued refunds as well as $200 in cash to upset customers. {Business of Fashion}
Jennifer Lopez launches her 25th fragrance
From closing out the Versace show to starring in the new film “Hustlers,” J.Lo has been sufficiently busy over the past few months. And now, the music and fashion icon is launching her 25th fragrance. It’s estimated that Promise, which was released on Thursday at Ulta.com and will be available in stores on Sept. 28., could grow her fragrance franchise by as much as 30%. {WWD}
How Margiela created the fiercest runway walk
One specific style of catwalk strutting went viral at Paris Fashion Week on the the Maison Margiela Spring 2020 runway: The Walk — performed by model Leon Dame — was created by the brand’s artistic director John Galliano in collaboration with movement director and former runway model Pat Boguslawski. The two set out to create something unusual and strong to promote hope, democracy and freedom. {GQ}
Thom Browne to release six fragrances
American luxury brand Thom Browne is set to debut six fragrances in October. Each scent contains an accord of three vetiver extracts and is named after the designer’s birth, 09.27.65, followed by numbers 01 to 06. The price per 75-ml. eau de parfum ranges from $200 to $250 and will be sold in Thom Browne boutiques, on thombrowne.com and Dover Street Market. {WWD}
Flexible leases are changing fashion brands’ retail strategies
The lines between temporary and permanent retail have become blurred, as brands — both big and small — opt for shorter, month-to-month leases and then transition into something more long-term. Retailers choose this flexible lease model, because it’s a low-risk option and it gives them access to ideal store locations for an affordable amount. {Glossy}
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Source: Fashionista.com
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