Must Read: Parade Shuts Down, Investors Sue Ty Haney

These are the stories making headlines in fashion on Monday.

Parade shuts down

After a tumultuous six years in business, underwear brand Parade is shutting down, effective Oct. 28. On Sunday, it posted the news on Instagram, stating how proud it is of the work it’s accomplished and how thankful it is for the community it’s cultivated. Select inventory is still available to shop online. {Instagram}

Investors sue Ty Haney

Investors in Ty Haney’s energy drink company, Joggy, are suing the founder. The lawsuit accuses Haney of securities fraud, claiming she agreed to give a local investment firm a certain amount of equity in her startup after raising $3 million in seed funding, but then significantly reduced that stake without repaying their investment. Haney’s team denies these accusations, stating that the lawsuit is baseless and the investors failed to deliver on their promises. Haney is also the founder of Try Your Best and Outdoor Voices. {Business of Fashion/paywalled}

Lululemon partners with the NFL

Lululemon has joined forces with the National Football League (NFL) to create officially licensed fan apparel for all 32 teams. The assortment will include men’s and women’s clothing and accessories featuring team logos. The Lululemon x NFL collection will be available to shop online and in team stores and stadium stores starting Oct. 28. {Lululemon}

Procter & Gamble plans mass layoffs

Procter & Gamble said in its latest earnings call that it will be significantly reducing its workforce, eliminating up to 7,000 non-manufacturing roles. The company claims this will enable more agile, efficient operations. The news comes shortly after P&G reported strong first-quarter results for fiscal year 2026, with net sales growing 3% to $22.4 billion, driven by strong performance in beauty. {Glossy}

Pamela Anderson’s beauty brand launches prize for emerging businesses

Pamela Anderson’s beauty brand, Sonsie, teamed up with Shopify to launch the Sonsie x Shopify Mindful Beauty Award. The initiative aims to support emerging, female-founded beauty and wellness businesses. The total prize pool is valued at over $100,000, with winners receiving cash grants, mentorship, tech hardware and entrepreneurial gear. Applications are open now through Dec. 14. {Fashionista inbox}

Why Nordstrom is mailing catalogs for the holidays

Nordstrom is mailing customers a 100-page print catalog filled with more than 800 gift ideas to connect with shoppers more personally. “I love the idea of reaching customers in their homes. It lands in a different way, it’s more emotionally connective,” Olivia Kim, the senior vice president of creative for Nordstrom, told the New York Times. The tactic also makes shopping easier for the luxury retailer’s customers, while differentiating it from competitors. {The New York Times/paywalled}

U.S. shoppers are stilll being blindsided by tariff invoices

Carriers like FedEx and UPS are hitting U.S. shoppers with unexpected tariff bills weeks after ordering from foreign e-commerce sites. Many retailers are stating it’s a logistical error and customers shouldn’t pay it, but consumers are left feeling distrustful and confused. Experts suspect these surprise tariff bills will continue until the U.S. settles on long-term, stable tariff policies. {Modern Retail/paywalled}

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Source: Fashionista.com