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Must Read: Normani Covers 'Cosmopolitan,' The Future of Victoria Beckham's Business

Plus, a new hoodie museum will unpack the sweatshirt’s complex layers.

Photos: Ellen von Unwerth for Cosmopolitan

These are the stories making headlines in fashion on Tuesday.

Normani covers Cosmopolitan
“Motivation” singer Normani is on an upward path and showing no signs of slowing down. The former Fifth Harmony member, who was just handpicked by Rihanna to be the first-ever ambassador of Savage X Fenty, is now starring on the December/January cover of Cosmopolitan. Normani talks changing the pop music game at only 23 years old, and making it her own, in the accompanying interview. {Cosmopolitan}

The future of Victoria Beckham’s business
Victoria Beckham‘s eponymous label has suffered years of losses, including a 16% sales decline in 2018. The brand, which recently went for an ‘Old Céline’ approach, is now testing price-cuts, a cosmetics line, a Reebok partnership and, in the future, sunglasses, in an attempt to break even. {Business of Fashion}

A new hoodie museum will unpack its complex layers
Next month, “The Hoodie” exhibition will open at the Het Nieuwe Instituut in the Netherlands. The hoodie, while seemingly a simple clothing piece, is wrapped in layers of political, social and racial complexities. The exhibition will be the first of its kind to explore the sweatshirt’s nuances as well as the evolution of hooded garments. {The New York Times}

What to know about starting a clothing rental service
“Clothing as a service” is increasing in popularity with the rise of subscription-based models and rental services, such as Rent the Runway. The model avoids seasonal markdowns and can increase customer loyalty, but with every new service comes a learning curve. {Vogue Business}

A primer on the man behind LVMH
The name Bernard Arnault has been plastered across the news for his luxury conglomerate LVMH’s recent $16.2 billion acquisition of Tiffany & Co. Arnault is one of the richest men in the world with a worth of $106.9 billion, but many do not know much about him past his name. {The New York Times}

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Source: Fashionista.com

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