Must Read: MAC Cosmetics is Entering Sephora, Puma to Cut 900 Jobs

These are the stories making headlines in fashion on Thursday.

MAC Cosmetics is entering Sephora

Starting next year, MAC Cosmetics will be available to shop at Sephora’s U.S. locations. The decision comes amid its parent Estée Lauder Companies’ push to grow sales. The makeup brand has already been available at international Sephora locations, including in the U.K. and Canada. {Business of Fashion/paywalled}

Puma to cut 900 jobs

Following Puma’s poor Q3 results, the activewear company is expanding its cost-reducing restructuring strategy by planning to lay off 900 white-collar jobs globally. Its new Chief Executive Arthur Hoeld has helmed a massive turnaround plan since he took the reins earlier this year, having already reduced the company’s wholesale business and initiated excess inventory cleanup. The German brand expects to return to growth from 2027 onward. {Puma}

The CFDA Foundation partners with the Bezos Earth Fund

The Council of Fashion Designers of America (CFDA) Foundation and the Bezos Earth Fund have teamed up to create The Next Thread Initiative, a $6.25 million partnership to support emerging and independent designers advancing sustainable fashion and education. Over the next three years, the initiative will “fund designer awards, student scholarships, and storytelling programs that highlight the creative and commercial potential of sustainability in fashion,” per the press release. {CFDA}

The Estée Lauder Companies returns to organic sales growth

The Estée Lauder Companies is improving profitability, according to its fiscal 2026 Q1 report. The beauty company reported a 4% increase in net sales to $3.5 billion, and organic net sales increased 3%. The company credits its Beauty Reimagined strategy — an ongoing plan to revive revenue and gain beauty shares — for helping drive the positive financial results. “These results reinforce the confidence we have in our fiscal 2026 outlook — a pivotal year — as we restore organic sales growth and expand our operating margin for the first time in four years,” said Stéphane de La Faverie, president and CEO. {Estée Lauder Companies}

Rhode’s Q2 sales were lower than expected

Rhode’s Q2 sales were surprisingly low, reaching nearly $40 million (compared to $48 million during the same period last year). An anonymous insider told Puck’s Rachel Strugatz that the poor performance is likely due to reduced investments ahead of its Sephora debut and that it launched only one new product. {Puck}

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Source: Fashionista.com