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Must Read: Lewis Hamilton Covers 'GQ', Anthropologie Announces Regenerative Agriculture Partnership

Lewis Hamilton for GQ’s April 2024 Creativity Issue. Photo: Campbell Addy/Courtesy of GQ

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These are the stories making headlines in fashion on Monday.

Lewis Hamilton covers GQ, talks fashion ambitions
Lewis Hamilton, the seven-time F1 champion, stars on the cover of GQ‘s April 2024 Creativity Issue. In the corresponding interview, the British race car driver spoke about his love for the sport, interest in fashion and plans for life after racing. “There are so many incredible young up-and-coming brands that at some stage would just get eaten up by the big organizations. And they’ll lose a large percentage of the company that they’ve started, and that’s often the way it goes. I think it’s about getting a seat at the table — it’s not easy. Getting in the room with [Bernard] Arnault and having the discussion,” he told Dan Riley, adding, “Honestly, one of my dreams is, I have thought about creating my own diverse LVMH.” {GQ}

Anthropologie partners with Kiss the Ground
Anthropologie joined forces with regenerative agriculture and soil health group, Kiss the Ground. Kicking off during Earth Month, their partnership will focus on generating awareness and “amplifying the essential work they are doing to protect our planet and combat climate change, and to motivate engagement across our community,” Anthropologie’s Global Chief Marketing Officer Elizabeth Preis said in a statement. The clothing brand is also donating $100,000 that will contribute to transitioning 10,000 acres of land into regenerative agriculture. The brand concurrently released a regenerative-cotton capsule collection. {Fashionista inbox}

How Coach used data to woo Gen Z with its Tabby bag
Coach‘s viral Tabby bag turned out to be a doorway to Gen Z. The brand noticed the style was attracting a younger customer with a high lifetime value. This presented an opportunity, which led to new versions of the bag and campaigns with Lil Nas X based on consumer research. “We can really create a franchise with this, and this can truly become an icon,” Yu reflected. “It really impacted what we started to do in terms of product development.” {Business of Fashion/paywalled}

Cosmetic packaging pro says not all plastic alternatives are as sustainable as we’re led to believe
Refillable packaging has been hailed as a solution to beauty’s waste problem. But, one cosmetic packaging pro (who has worked in the industry for seven years) says it’s not that simple. Other materials have significant environmental impacts, too: “One of my biggest pet peeves is the current plastic bashing [rhetoric] that is very, very popular in the beauty space right now,” the anonymous source said. “When we look at some of the alternative materials like glass and aluminum that brands are switching to in an effort to get away from plastic, they also have a pretty significant environmental impact, particularly in carbon emissions.” She also shared advice on steering clear of greenwashing. {Glossy}

What makes us want to collect clothes?
Stylist Alexandra Carl explores the “intense dedication and calling” that draws many to collecting clothing (even if it doesn’t fit), in her forthcoming book, “Collecting Fashion: Nostalgia, Passion, Obsession.” It includes 20 chapters that each feature a person and what they have accumulated, like Michèle Lamy alongside YSL scarves, for example. Carl thinks that fashion is “ripe for referencing.” After all, she said, “Valentino relaunched a collection with just their most successful archive pieces. Even if you look at the recent exhibitions around Prada, Chanel, Gucci, it’s all based on their heritage and their archives. We cannot move forward without knowing much of our past.” {Elle}

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