Photo: Mason Poole/Courtesy of Levi’s
These are the stories making headlines in fashion on Monday.
Levi’s and Beyoncé launch part 2 of ‘Reiimagine’ campaign
Levi’s and Beyoncé launched “Pool Hall,” the second chapter of their ongoing “Reiimagine” campaign. Accompanying “Pool Hall” is a new film and imagery that reinterprets the 1991 Levi’s ad of the same name. “For the second chapter in our collaboration, we had even more fun in reimagining the denim-on-denim narrative, through the lens of a woman, who can be sexy, bold and a fierce competitor, all at once,” Beyoncé said in a statement. “We wanted to celebrate the duality of grace and power.” {Fashionista inbox}
The controversy around Meghan Markle’s lifestyle brand name
Meghan Markle’s renamed cooking and lifestyle brand, As Ever, is facing criticism for choosing a name already used by eight-year-old clothing label. The Brooklyn-based vintage-inspired workwear brand, founded by Mark Kolski, has received a surge of attention since Markle’s announcement. In an interview with The New York Times, Kolski shared that he would not be taking legal action, nor does he harbor resentment toward the Duchess of Sussex. In fact, it may be beneficial: “It has brought a new set of eyes to my business,” he said. “That’s the positive for me. More people are aware of me now. So will it hurt my business in the future? I don’t think so?” {The New York Times/paywalled}
Photo: Alex G. Harper/Courtesy of ‘Seventeen’
Zaya Wade covers Seventeen
Zaya Wade is Seventeen‘s latest digital cover star, the first under new Editor-in-Chief Willa Bennett. Photographed by Alex G. Harper and styled by Brandon Tan, the cover shot features Wade in a Miss Claire Sullivan suit and tie and an Aubero shirt. In the accompanying cover story by Julee Wilson, the 17-year-old discusses having famous parents, her love life and walking the Miu Miu runway. {Seventeen}
Books are the hottest thing in fashion advertising
Fashion brands are now using literature as part of their marketing strategies: J.Crew collaborated with the trans-Atlantic book club Buffy’s to host a ticketed “literary salon”; Tiffany & Co. tapped writers Diane Ackerman and Ella Wheeler Wilcox for quotes to use on its billboards and Saint Laurent’s new ad spot features French novelist and Marcel Proust. Prada, meanwhile, commissioned an actual book of short stories written by Ottessa Moshfegh inspired by the brand’s designs. Part of brands using books for advertising is to connect with young consumers — a demographic who openly loves reading. {Wall Street Journal/paywalled}
Store closures outpace openings
In recent months, store closures have been happening at faster rates than retail openings, according to JLL’s Q4 real estate report. Big box retailers are the main victims of this phenomenon, while discount stores continue to see an increase in store openings. Service-based tenants — casual restaurants, fitness centers, healthcare, financial and personal care services — are also forecasted to lease more retail space. The declining demand for mall space has felt the biggest impact, leaving mall owners restrategizing on how to redevelop their space to attract retailers again. {Retail Dive}
Source: Fashionista.com
