Plus, Nordstrom joins G7 Fashion Pact and launches new sustainable shopping category.
These are the stories making headlines in fashion on Friday.
Kering reveals industry pact to combat climate change
Kering CEO François-Henri Pinault presented French President Emmanuel Macron with sustainability commitments from 32 major fashion companies on Friday at the 45th G7 summit in Biarritz, France. The companies, which range from Chanel and Kering to Inditex and Gap, have committed to reduce carbon emissions by 2050, seek out sustainable sourcing of major raw materials and use 100% renewable energy for key manufacturing processes throughout their supply chain. They have also agreed to eliminate single-use plastic by 2030, invest in eliminating microfiber pollution and support moves to control the release of plastic pallets in their fibers and packaging. {Vogue Business}
Victoria’s Secret considers ditching push-up bra aesthetic
With Ed Razek out the door, Victoria’s Secret is finally considering a change in marketing — one that’s less uplifting of the breasts and more uplifting of women. The lingerie giant’s decision to revamp its long-held push-up bra aesthetic is also a result of its declining foot traffic and same-store sales, which fell again this quarter. {Business of Fashion}
Nordstrom joins G7 Fashion Pact and launches new sustainable shopping category
On Friday, Nordstrom announced its commitment to the G7 Fashion Pact, a coalition of 32 global luxury retailers convened by French President Emmanuel Macron to fight the global climate crisis. The retailer also announced the launch of a new online shopping category for discovering products that are made from sustainably sourced materials, manufactured in factories that meet higher social or environmental standards, or that give back. The category features more than 2,000 items from 90 brands including Nordstrom Made brand Treasure & Bond, Patagonia, Reformation, Eileen Fisher, Girlfriend Collective, Good Man Brand, TOMS, Veja and more. Shop the new category here. {Fashionista inbox}
A guide to navigating the public domain
The reason why NASA merch has been everywhere is because it’s actually pretty easy to secure the rights to its imagery and logo. Of course, that’s not usually the case, which is why designers often run into copyright issues. In a new piece for Highsnobiety, Alec Banks breaks down the term “public domain” and lists the best pieces of intellectual property — from notable movies to major works by Pablo Picasso — which can be used in many different tactile forms by designers. {Highsnobiety}
How beauty brands are winning over Gen Z
Gen-Z consumers spend more on beauty products than apparel, according to a 2018 report by asset management firm Piper Jaffray. As such, several Gen Z-specific skin-care brands have cropped up over the last year, and more established brands are creating diffusion lines geared to a younger demographic. And while beauty brands are still figuring out exactly what this customer wants and how to communicate that throughout their branding and marketing, most of them seek to offer milder anti-acne solutions and use clean ingredients. {Glossy}
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Source: Fashionista.com
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