Photo: Courtesy of Kenzo
These are the stories making headlines in fashion on Friday.
Kenzo to show its Spring 2024 collection in Shanghai
For the brand’s first ever show in China, Kenzo will present its men’s and women’s Spring 2024 collection on July 28 in Shanghai after it debuted in Paris during Men’s Fashion Week last month. The show in Shanghai will feature new iterations of Kenzo looks that walked the runway in Paris. With 40 stores across China, the brand is “reinforcing its strong commitment and growing presence in the Chinese market,” per a press release. {Fashionista inbox}
Alessandro Michele reportedly met with LVMH
Alessandro Michele, Gucci’s former creative director, met with Dior‘s CEO and LVMH heir Delphine Arnault, Puck’s Line Sheet writer Lauren Sherman reports. After growing Gucci’s annual sales to more than €10 billion in 2022, Michele is a highly sought after designer. Whether Michele will join the LVMH family in some capacity remains unknown. {Puck/paywalled}
Will fashion choose Threads over Twitter?
Meta launched Threads, its Twitter-esque app allowing users to sign in through their Instagram accounts, on Wednesday. Under billionaire owner Elon Musk, Twitter recently instituted limits on how many posts users can see, which has left many searching for an alternative app. For the fashion industry, Threads could serve as a “new channel to reach customers,” writes Business of Fashion reporter Marc Bain. {Business of Fashion/paywalled}
Inside the “Barbie” marketing strategy
It’s a Barbie world, and we’re just living in it. Axios ran the numbers and with more than 100 brand partnership deals secured ahead of the film’s July 21 release, the “Barbie” movie’s marketing team has gone a non-traditional, but effective, route. Barbie has taken over everything from X-Box consoles to nail polish to ice cream. Barbie fans can even stay in Barbie’s Malibu Dream House through Airbnb. To make this Barbie world come to life, Mattel receives 5% to 15% of sales from its partnerships, or a flat licensing fee, according to a report in The Wall Street Journal. {Axios}
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Source: Fashionista.com
