Plus, former YSL designer Stefano Pilati is breaking away from luxury fashion.
These are the stories making headlines in fashion on Tuesday.
Keanu Reeves is the new face of Saint Laurent
Anthony Vaccarello has chosen Keanu Reeves as the face of Saint Laurent‘s Fall 2019 collection campaign. The new imagery is shot by celebrated photographer David Sims and maintains the French luxury house’s iconic black-and-white visual codes. For this fashion shoot, Reeves is seen wearing a boxy leather jacket and black jeans, staying true to his own personal style. {Dazed}
Teens are getting rich off of Depop
Depop launched eight years ago in Milan and has since built a user base that’s 13 million strong, representing 147 countries around the world. In a conversation with Business Insider, the company’s Vice President of Marketplace Rachel Swidenbank explains how the social app’s shopping experience perfectly aligns with Gen Z’s shopping habits, and how some teens are making big bucks from flipping their clothes and sneakers. Some Depop sellers can pull in as much as $300,000 a year on the app, and have been able to buy houses and cars before they even turn 18. {Business Insider}
Former YSL designer Stefano Pilati on breaking away from luxury fashion
Stefano Pilati, who served as the creative director of Yves Saint Laurent from 2004 to 2012, launched Random Identities in 2017 on Instagram, as a way to step outside of the luxury fashion world and reach a new audience. The line, which debuted in late 2018 on Ssense, is rooted in accessible pricing and based on Pilati’s notoriously large personal wardrobe. In an interview with Business of Fashion, Pilati outlines his goals for the new label and discusses what it’s like to run a fashion company out of Berlin. {Business of Fashion}
Revolve taps mega-influencer to front new in-house brand
Aimee Song teamed up with Revolve on a 50-piece apparel collection that will drop on May 13, marking the first time that the e-tailer has tapped an influencer to front one of its in-house brands. While Alliance Apparel — the Revolve-owned company that is tasked with conceiving many of its private labels — will manufacture the collection, Song retains ownership of the brand and is free to sell it via other retailers after the first year. {Business of Fashion}
Why Alexandra Shulman wrote that harsh takedown of Helena Christensen’s outfit
Over the weekend, former British Vogue Editor-in-Chief Alexandra Shulman called out Helena Christiansen for her “age-inappropriate” dressing on the Daily Mail. By Monday, Shulman found herself in the center of a social media frenzy — a place she hadn’t been in a while, and a place that Bridget Foley argues she wanted to be in. Yikes. {WWD}
How Dior’s Cruise 2020 show in Africa started a new cultural conversation
Maria Grazia Chiuri presented Dior’s Cruise 2020 show in Marrakesh on Monday, which was a risky move, granted that discussions around cultural appropriation and fashion’s malapropisms are louder than ever — not to mention the digital watchdogs waiting to pounce on any misstep. (We’re looking at you, Diet Prada.) Nevertheless, Vanessa Friedman says Chiuri pulled it off by integrating African artisanship into her work and by giving credit where it was due, resulting in a collection that incorporated a series of dialogues. {The New York Times}
Meme fashion designers on the importance of ridiculous garments
I-D spoke with the kings and queens of meme fashion to understand how some of their statement-making garments wind up as the internet’s viral punching bag. After talking to the people behind denim panties and asymmetrical jeans, it became clear that these love them/hate them pieces are “born out of a frustration in the studio, a desire to challenge the mundanity of the everyday and an encouragement to their customers to inject a bit of themselves into the process.” {I-D}
Source: Fashionista.com
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