Photo: Annie Leibovitz/Vogue
These are the stories making headlines in fashion on Friday.
Kamala Harris appears on Vogue‘s October digital cover
Vice President and Democratic presidential nominee Kamala Harris is Vogue‘s digital cover star for October. Photographed by Annie Leibovitz at her DC residence, Harris appeared in her own Gabriela Hearst suit and Tiffany earrings on the cover, styled by Leslie Fremar. In an accompanying interview with Nathan Heller, the Vice President discussed her fight for the middle class, access to education, family values and more. Read the profile here. {Vogue}
The brand battle for big-name muses and ambassadors
The online fashion community has long been mesmerized by the outfits of brand ambassadors and muses, and brands are keenly aware of the importance of celebrity placement and association. However, there is a strict distinction between the impact of uncontracted muses and paid ambassadors, and, while the terms are sometimes used synonymously, customers know which brands a celebrity chooses to wear and which they’re paid to wear. In the social media world, an army of unsolicited muses, like Loewe‘s “internet boyfriend” front row last January and Chloé‘s front row in matching clogs last February, adds an editorial edge to branding and gives authenticity to celebrity-brand relationships. {Vogue Business/paywalled}
Nordstrom introduces a new YA beauty category
The Young Adult category is nothing new in bookstores, but at beauty counters, it’s another story. With YA beauty sections opening in its Seattle, Chicago, San Jose, Tampa and Washington D.C. stores, Nordstrom is leading the charge for Gen Alpha’s beauty dollars. YA beauty includes much more than glitter eye shadow and body spray, boasting brands like Kylie Skin, Oui the People, Truly Beauty and other products that young buyers have already researched on social media. Faran Krentcil explores the well-timed reach into the young market for Business of Fashion. {Business of Fashion/paywalled}
Phoebe Philo expands into the Asia-Pacific market
Beginning in November, Phoebe Philo will expand internationally, opening shipping to Australia, Hong Kong, Japan, Singapore and South Korea from its direct-to-consumer site. At the end of October, the brand will also be phased into brick-and-mortar wholesale partners in Tokyo, Sydney and Seoul. This next phase follows its first retail expansion into New York’s Bergdorf Goodman and the storefronts of other wholesale partners in Milan, London, Paris, Los Angeles and Miami. {WWD/paywalled}
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Source: Fashionista.com
