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Must Read: Jennifer Lopez's Versace Appearance Was a Marketing Hit, Dior Is Flourishing Despite Poor Reviews

Plus, an Instagram product review account receives investor backing.

Jennifer Lopez at Versace’s Spring 2020 show. Photo: Estrop/Getty Images

These are the stories making headlines in fashion on Tuesday.

Jennifer Lopez’s Versace appearance was a marketing hit
Almost two decades later after Jennifer Lopez‘s green Versace dress practically invented Google Images, Lopez broke the internet again with an updated style of the jungle gown at Milan Fashion Week. Donatella Versace and Google’s Italian Marketing Director Vincenzo Riili were not unaware that it would go viral: Lopez walking in the show reached $9.4 million worth of media mentions and engagement. {Business of Fashion}

Maria Grazia Chiuri’s Dior is flourishing despite poor reviews
Key critics have questioned whether Maria Grazia Chiuri is the right designer to lead Dior since her debut collection in 2016, but customer sales and marketing data prove her tenure has paid off. Total Christian Dior Couture sales are predicted to increase 26% from last year and estimated to surpass €3.2 billion ($3.5 billion) this year. Additionally, Dior ranks third in luxury brand engagement on social media, trailing behind only Gucci and Chanel. {Business of Fashion}

Instagram product review account receives investor backing
During a time where celebrity and influencer product reviews are often sponsored and raise distrust, honest Instagram review accounts are gaining traction. The ad-free product review account @thingtesting by Jenny Gyllander has just raised $300,000 from investors. {Vogue Business}

Ganni launches clothing rental service
Ganni is updating the three R’s of fashion sustainability: Rather than “reduce, reuse, recycle,” the label is urging consumers to “rent, rethink, reduce.” The mantra was used as an announcement to introduce the brand’s rental service, dubbed Ganni Repeat. Customers will be able to borrow pieces for one to three weeks, creating a more conscious approach to refreshing your wardrobe. {Teen Vogue}

Upcoming expiration of Bangladesh Accord poses threat to garment factory workers 
The 2013 Accord on Fire and Building Safety in Bangladesh was designed to help ready-made garment factories in Bangladesh become safe work environments for millions of workers. The Accord was set to expire in 2018, but complaints regarding factory conditions have made a case for its extension. On May 19, 2019, the Accord was extended by 281 working days; after the extension expires, a ready-made garment safety entity, named the RMG Sustainability Council, will be established. But trade union leaders are uncertain that their human rights will be upheld. {WWD}

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Source: Fashionista.com

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