Must Read: IB Kamara Steps Down as 'Dazed' Editor-in-Chief, Nanushka and Asics Launch First Sneaker Collaboration

These are the stories making headlines in fashion on Tuesday.

IB Kamara steps down as Dazed‘s editor-in-chief

After helming Dazed for four years, IB Kamara is stepping down from his role as the publication’s editor-in-chief. Kamara first entered the role in 2021 and produced memorable covers fusing the worlds of fashion, film, music and sports featuring stars like Rihanna, Harry Styles, Rosalía, Dua Lipa, A$AP Rocky, Naomi Osaka, Taylor Russell and many more. Kamara’s last issue will be released in June. During his time at Dazed, Kamara appointed art director Gareth Wrighton and editorial director Kacion Mayers, who will both be stepping down with him in June. “I would like to thank Jefferson, Sus and the Dazed team for always supporting our full expression without boundaries,” Kamara said in a statement. “I am so proud of my team and all the collaborators I have worked with on the pages of Dazed. I’ll be forever honored by the opportunity to have been among the creative leaders of this iconic platform – now becoming part of the infamous Dazed alumni who collectively continue to shape the culture. Last of all, I look to the future of Dazed and am excited for what is to come – as the baton is handed down and more doors are opened for a new generation of creatives waiting to have their voices heard.” Kamara’s successor has not yet been named. {Fashionista inbox}

Nanushka and Asics launch first sneaker collaboration

Nanushka and Asics teamed up to release the limited-edition Gel-Kinetic Fluent sneaker as part of Asics Sportstyle’s Crafts for Mind project. Available in black and grey, the unisex sneaker blends Asics’ performance-driven design with Nanushka’s craftsmanship and connection to nature. Nanushka and ASICS also partnered with Mind Over Mountains, a charity promoting well-being through nature-based experiences, to donate a portion of the collaboration’s proceeds to the charity’s initiatives. Retailing for $275, the Nanushka x Asics collaboration is exclusively available now at nanushka.com, Nanushka flagship stores in New York and London as well as at Dover Street Market London. See the collaboration’s campaign images and shop the collection, above. {Fashionista inbox}

H&M plans to use AI models

The use of AI models in fashion marketing is slowly growing, and H&M is bringing models into the process by creating AI-generated digital twins that the models themselves can own and control. According to H&M, the models have full ownership over their digital twins and they can make their digital selves available to any brand they choose, even H&M’s competitors. The company plans to make 30 digital twins this year, and H&M’s Chief Creative Officer Jörgen Andersson knows that this move will be controversial but in his perspective, AI is coming either way. Fashion brands using generative AI have faced backlash as questions swirl about AI’s developers’ misuse of copyrighted material to train their systems, its environmental impact and the threat it poses to creative jobs. For H&M, the company views the digital twins as a complement to their physical counterparts, not a replacement. {Business of Fashion/paywalled}

What’s going on with clothing prices?

The cost to manufacture an item of clothing compared with the price a consumer pays for it can be confusing with product markups and impending tariffs, so The New York Times‘ Chief Fashion Critic Vanessa Friedman explained the process of pricing. The cost of a garment to the manufacturer or brand includes materials, labor, overhead and shipping of the materials and samples. That cost is then marked up about 30% for wholesale because you have to add in more shipping, profit and brand equity. Retailers then multiply that number between 2.1 and three times to get the store price, which includes their costs (labor, rent, marketing) as well as gamesmanship about discounting. Soaring luxury prices in recent years has been so extreme that some insiders think it’s not just the result of rising costs, but that some of the increases are due to a “because-they-can play on elitism,” Friedman writes. {The New York Times/paywalled}

Five years after pandemic lockdowns, is retail back to normal?

Five years after the Covid-19 pandemic swept through the world and initiated many temporary store closures, retail is still not “back to normal.” The pandemic reshaped work, lifestyle and shopping patterns as consumers were eager to return to stores with new expectations. Consumers have now taken back much of the leverage they had prior to the pandemic, but post-pandemic inflation made consumers careful about spending. Inflation has ebbed in 2025, but concerns about tariffs and economic instability are fueling a significant drop in consumer confidence. Consumer surveys from the University of Michigan found confidence down 11% in March and a 22% cumulative drop since December, reaching the lowest level in three years. “Normal” may have seemed possible last year, but the current economic state has cast doubt on retail’s return to pre-pandemic norms. {Retail Dive}

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Source: Fashionista.com