Plus, what fashion needs to know about the new Lemon8 app.
Photo: David Becker/Getty Images
These are the stories making headlines in fashion on Friday.
How Generative AI will impact the beauty industry
As it advances, artificial intelligence is set to have a significant impact on the beauty industry. “AI is going to accelerate the levels of creativity, of productivity. It’s going to supercharge everything that we can do, whether we’re a consumer or someone who’s working to serve consumers,” said Sarah Mody, senior product marketing manager, global search and AI at Microsoft. New programs developed with AI include virtual try-ons where people can test hairstyles and colors, and even identify an individual’s perfect coloring for every aspect of their beauty routine, eliminating human biases about what color categories a consumer may fall into. {WWD}
Photo: Courtesy of Killian Paris
Sir John named makeup creative director at Kilian Paris
Celebrity makeup artist Sir John, perhaps best known for working with Beyoncé, is Kilian Paris’s new makeup creative director. He previously served as L’Oreal’s celebrity makeup artist, working with the cosmetics company since 2015. Sir John said of his new appointment, “I am honored to have the opportunity to work with Kilian Hennessy and the Kilian Paris family to share my vision of makeup. I can’t wait to create the most luxurious products to pair with the brand’s amazing perfumes and bring to life the most stunning looks to party all night long.” {Fashionista inbox}
What fashion needs to know about the new Lemon8 app
The new Lemon8 app, launched by TikTok’s creator ByteDance, hopes to influence what people buy the same way TikTok influences what people watch. Rather than videos, the app pushes product recommendations for fashion, beauty, home and wellness. Though the app may seem enticing, experts are advising brands to hold off on participating until the app gains more users, therefore developing a better understanding of the platform. Stephanie Harris, founder and CEO of performance marketing agency PartnerCentric said, “Brands are going to have to think twice about investment in a platform where the parent company is embroiled in regulatory drama.” {Business of Fashion}
Sephora launches nationwide empties program
In an effort to reduce more hard-to-recycle waste from packaging, Sephora has launched a new program called Beauty (Re)Purposed. Sephora stores across the United States and Canada will now accept empty packaging from customers and recycle them through its non-profit partner, Pact. (Pact also works with Ulta Beauty, Fenty Beauty and more.) Co-founder of Pact, Victor Casale, said in a statement, “Fundamental shifts to more sustainable solutions in the beauty industry can only happen if every part of the supply chain is committed to change for the better. Consumer education and engagement at retail point of sale can create the most change.” {Glossy}
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Source: Fashionista.com
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