Photo: Marco M. Mantovani/Getty Images
These are the stories making headlines in fashion on Thursday.
Filippo Grazioli exits Missoni
Filippo Grazioli has exited his role as Missoni‘s creative director after two years with the brand. Alberto Caliri will succeed Grazioli, and Caliri’s first collection as creative director will be for pre-fall. Caliri first joined Missoni in 1998 and previously served as Missoni’s creative director ad interim in 2021 when Angela Missoni stepped down. {WWD/paywalled}
MM6 Maison Margiela named guest designer at January 2025 Pitti Uomo
Pitti Immagine tapped MM6 Maison Margiela as its guest designer for Pitti Immagine Uomo 107. The event will be held in Florence from Jan. 14 through Jan. 17, 2025. MM6 Maison Margiela will present a menswear collection designed exclusively for the event. “We are honored and excited to be invited as Pitti Uomo’s guest designer this coming January, as part of the world’s most important menswear fashion fair,” the brand said in a statement. “We intend to bring the style and spirit of MM6, creating a menswear project specifically for Florence. After nearly 20 years we are thrilled to return Maison Margiela to the Pitti stage and bring to the fore a contemporary menswear wardrobe that will resonate the attitude, concepts and processes of MM6.” {Fashionista inbox}
CFDA and Google team up for fashion equity fellowship
The Council of Fashion Designers of America (CFDA) has teamed up with Google to launch Fashion Equity Fellowship, a grant program connecting Google’s resources with designers to support their upcoming Fall 2025 collections at New York Fashion Week. The three participating brands include Area, Collina Strada and Diotima. The CFDA member designers will work with the Google team to focus on best practices for designing inclusive products and each designer will receive a $50,000 grant to put toward their collection featuring pieces created with inclusion and equity in mind. {Fashionista inbox}
LVMH inks 10-year deal with Formula 1
Ahead of Formula 1‘s 75th anniversary in 2025, Formula 1 and LVMH have partnered in a 10-year agreement. Several of LVMH’s maisons will be involved in the partnership, including Louis Vuitton, Moët Hennessy and Tag Heuer. Spanning hospitality, activations and limited editions, this partnership will launch at the beginning of next season. “The people, the quest for excellence and the passion for innovation are at the heart of the activity of our Maisons and Formula 1,” Bernard Arnault, chairman and CEO of LVMH Group, said in a statement. “In motorsport as in fashion, watchmaking or wines and spirits, every detail counts on the path to success. Both in our workshops and on circuits around the world, it is this incessant search to break boundaries that inspires our vision, and this is the meaning that we want to bring to this great and unique partnership between Formula 1 and our Group.” {LVMH}
How beauty brands are responding to fakes on Amazon
Searching for viral beauty products on Amazon also often pulls up listings for knockoffs attempting to pass as dupes, such as results for Hero Cosmetics‘ Mighty Patch acne stickers also showing a nearly identical design from a brand called “Breiboz.” Beauty brands are responding to these copycat listings by hiring third-party services to track and report infringements, while some brands are going to the source and suing manufacturers. These Amazon listings are closer to counterfeits infringing on beauty brands’ intellectual property, and Lashify recently won $30.5 million and a 30% royalty rate in a suit against Qingdao Lashbeauty Cosmetic Co. for making lashes that infringed on three Lashify patents. {Business of Fashion/paywalled}
The strategy behind Beyoncé’s Levi’s campaign
Beyoncé‘s “Cowboy Carter” included a song called “Levii’s Jeans,” which offered an opportunity for Levi’s to capitalize on this Beyoncé co-sign. Levi’s reached out to Beyoncé and her team to discuss a stronger partnership, which factored into the brand’s strategy for convincing more women to shop the brand: A third of Levi’s shoppers are women, and the brand is seeking to boost that to 50%. Levi’s announced a global campaign with Beyoncé called “REIIMAGINE” that will unfold over four chapters, lean into the brand’s history and focus on women. {The New York Times/paywalled}
Source: Fashionista.com