Photo: Courtesy of Players
These are the stories making headlines in fashion on Wednesday.
Carine Roitfeld co-launches a sports fashion magazine
Carine Roitfeld is launching a new sports and fashion magazine, Players, with her son Vladimir Restoin Roitfeld (who will serve as the publication’s editor-in-chief). Carine Roitfeld, the magazine’s head of fashion, said in a press release, “I have always done the unexpected — whether it was putting Nike on its first Vogue Paris cover in 2004 or redefining how fashion intersects with culture. With Players, we are creating a space where sport and high fashion collide in ways no one has seen before.” The first biannual issue will launch in May and is set to be guest-edited by Dwyane Wade. Players will also include an e-commerce offering, exclusive brand collaborations, capsule collections and merchandise drops from “top athletes and designers.” {Fashionista inbox}
Louis Vuitton debuts makeup line with Pat McGrath
Photo: Courtesy of Louis Vuitton
Photo: Courtesy of Louis Vuitton
Louis Vuitton is entering the color cosmetics market with a new line led by Pat McGrath, who will serve as the division’s creative director of cosmetics. Though the French house is well known for its leather vanity trunks and has previously made compacts, brushes and mirrors in its earlier years of operation, La Beauté Louis Vuitton will be the brand’s first foray into makeup products and is set to debut later this fall. {Fashionista inbox}
L’Oréal Paris is releasing a documentary about Ilon Specht, who coined the brand’s slogan
Timed to International Women’s Day, L’Oréal Paris and two-time Oscar winner Ben Proudfoot will release a 17-minute documentary, “The Final Copy of Ilon Specht.” The story follows the woman — Ilon Specht, an advertising copywriter in the 1970s — who coined the beauty brand’s slogan, “Because I’m worth it.” Beginning March 8, the film will be available to stream on TED, AMC+ and Prime Video.
Google expands its AI Shopping capabilities
Photo: Courtesy of Google
Google has announced the integration of several new features within its AI Shopping section. The search function will now include the AI-powered “Vision Match” system, which allows users to type in minimal words describing any fashion item and find near-exact matches instantly available to shop. The expansion also includes an augmented reality tool, where users can virtually try on makeup products and fashion items using their smart device’s camera. {Fashionista inbox}
Adidas turnaround continues
Adidas released its full-year 2024 sales results on Wednesday, reporting growth of 12%, an increase “significantly better than initially expected,” according to a press release. The sportswear brand’s operating profit increased by more than €1 billion, with net income from continuing operations reaching €824 million. Looking ahead to 2025, the brand predicts its operating profit to increase by at least €1.7 billion, noting that this outlook does not include any Yeezy revenues or profits. Adidas CEO Bjørn Gulden said, “Although we are not yet where we want to be long term, it was a very successful year that confirmed the strength of the Adidas brand, the potential of our company and what a fantastic job our teams are doing.” {Adidas}
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Source: Fashionista.com