Plus, how three influencers built respected fashion brands.
These are the stories making headlines in fashion on Thursday.
Can San Francisco become America’s next fashion hub?
San Francisco has become a breeding ground for fashion disruptors. What sets many of the Northern California fashion brands apart is that they are direct-to-consumer, mission-driven, female-run and digitally-focused. And now that these start-ups are coming of age, they are attracting more talent, and a new creative class is starting to emerge. {WWD}
Why luxury brands and resellers should work together
Millions of consumers, many of whom are millennials, are embracing the resale market; their preference for online second-hand shopping is why the category is growing at a rate that’s 21 times faster than retail at large. And yet, high-end labels like Chanel have yet to leverage the opportunities that lie in working with — rather than against — the big resale players. In a new piece for Business of Fashion, Cathaleen Chen outlines the ways in which luxury brands can partner with resellers and resale platform providers to form a mutually beneficial relationship. {Business of Fashion}
How three influencers built respected fashion brands
The influencers behind Totême, Midnight 00 and The Attico founded their fashion labels after amassing thousands of Instagram followers. But none of the brands carry their names, and they rarely feature themselves in their ad campaigns or on their e-commerce sites. Instead, the three labels have built distinct brand identities, an army of loyal fans and high growth rates thanks to appropriate pricing and consistent design. {Business of Fashion}
Consumers are more likely to buy products marked as sustainable
NYU Stern’s Center for Sustainable Business just completed extensive research into U.S. consumers’ actual purchasing of consumer packaged goods (CPG),and found that products marked as sustainable grew 5.6 times faster than those that were not from 2013 to 2018. And in more than 90% of the CPG categories, sustainability-marketed products grew faster than their conventional counterparts.This study is proof that there’s a real demand for sustainable products, and that legacy companies will only thrive if they accept this shift and are willing to pivot. {Harvard Business Review}
Ralph Lauren receives honorary knighthood
On Wednesday, Ralph Lauren became the first American designer to be recognized with an honorary knighthood. He was presented with the insignia, bestowed by Queen Elizabeth II, in a private ceremony at Buckingham Palace. In a press release accompanying the announcement, the Ralph Lauren Corporation cited the designer’s philanthropic efforts, which include his generous donations to a breast cancer research center in London. {Fashionista inbox}
Virgil Abloh now has a Vegas DJ residency
Virgil Abloh has inked two deals with the Wynn Las Vegas: One involves opening an Off-White boutique in the hotel in July and the other involves an ongoing DJing gig. The designer will start by DJing at XS Nightclub on June 29, and then will move on to Encore Beach Club on Sept. 13. {WWD}
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Source: Fashionista.com
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