Photo: Courtesy of Burberry Beauty
These are the stories making headlines in fashion on Tuesday.
Burberry Makeup returns to U.S.
Burberry Beauty is reintroducing its makeup collection to the U.S., launching exclusively on Nordstrom.com. Consumers can shop the collection online ahead of its launch at Nordstrom NYC in March 2025. Ranging in price from $36 to $65, the lineup includes a primer, foundation, concealer, setting powder, eye-shadow quad, mascara and three lipstick finishes. {Fashionista inbox}
How the election could shape fashion legislation
Following fashion’s push to encourage people to vote, the spotlight now shifts to how the fashion industry will be impacted depending on the election’s outcome. De minimis rules (a trade provision that allows individual shipments worth $800 or less to enter the country duty free) are important to brands such as Shein and Temu, and closing this “loophole” has united politicians on both sides of the aisle. If Donald Trump wins the presidency, his proposed tariff plan could reduce Americans’ spending power and raise prices on imported goods from all over the world, with punitive duties on China-made goods rising by up to 60 to 100%. The election outcome also could dictate whether the Americas Trade and Investment Act passes, which contains $14 billion in incentives for domestic circularity and innovation for fashion and textiles. If the Democrats win the Senate, this policy would be more likely to pass. {WWD/paywalled}
Valérie Leberichel to join Gucci as communications chief
Valérie Leberichel has been named Gucci‘s senior vice president of global communications. Leberichel most recently served as Givenchy‘s global communications VP since 2022, and previously held communications positions at Prada and Miu Miu. Gucci has also hired a new vice president of digital marketing and media, Marcello Mastrogiacomo, and global media director, Daniela Raganato. {Business of Fashion/paywalled}
How big box retailers won over premium beauty brands
Big box retailers like Target and Walmart are increasingly expanding their beauty offerings through shop-in-shops, updated assortments and improved merchandising. Target has secured buzzy brands such as Blake Lively‘s Blake Brown and L’Oréal‘s Colorsonic, while its shop-in-shop partnership with Ulta Beauty has brought in more than 70 prestige brands like Ouai and Fenty Beauty. Now, more indie beauty brands are choosing to enter big box retailers: Byoma made its U.S. debut in Target, Bubble partnered with Walmart and Starface has grown within both chains. These mass retailers often offer beauty brands more visibility with their bigger footprints as well as more shelf space. {Business of Fashion/paywalled}
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Source: Fashionista.com
