Photo: Mert Alas and Marcus Piggot for Swarovski/Courtesy of Swarovski
These are the stories making headlines in fashion on Tuesday.
Ariana Grande is Swarovski’s new brand ambassador
Swarovski has tapped Ariana Grande as a brand ambassador and face of the brand. The partnership will launch with Grande starring in Swarovski’s 2024 holiday campaign. “It’s an honor to represent a house that shares my passion for creativity, pushes the boundaries beyond the world of jewelry and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle,” Grande said in a statement. {Fashionista inbox}
Jenni Kayne opens “farmhouse” wellness concept
Jenni Kayne Farmhouse is a new 2,150-square-foot property in Tivoli, New York offering hospitality and wellness experiences with Kayne’s beauty brand Oak Essentials. This marks the brand’s fourth hospitality-driven property, featuring four bedrooms, three “spa-like” bathrooms, an open chef’s kitchen, a pool and a sauna, cold plunge and hot tub. The farmhouse concept is a step toward turning Oak Essentials into a service-driven brand with stand-alone spas, WWD reports. {WWD/paywalled}
Ewa Abrams named Kering Americas president
Kering named Ewa Abrams president of its Americas division, succeeding Laurent Claquin, now Kering’s group chief brand officer. Abrams previously worked for Tiffany & Co. for 17 years before becoming General Counsel of Kering Americas in 2018. She will report directly to Deputy CEO Jean-Marc Duplaix. {Kering}
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Source: Fashionista.com
