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Must Read: Ami Colé's Diarrha N'Diaye Joins Skims, Amiri partners With FC Barcelona

Diarrha N’Diaye and Kim Kardashian

Photos: Courtesy of Skims

These are the stories making headlines in fashion on Monday.

Ami Colé’s Diarrha N’Diaye joins Skims

Skims has hired Diarrha N’Diaye as executive vice president of beauty and fragrance for its upcoming beauty division, Skims Beauty. Effective immediately, she’ll oversee product development, innovation and brand strategy for the label. The news comes months after N’Diaye announced she was closing her makeup brand, Ami Colé. {Fashionista inbox}

Amiri partners with FC Barcelona

Amiri partners with FC Barcelona to create custom suits for men’s players.

Photo: Courtesy of Amiri


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Amiri has teamed up with FC Barcelona, signing on as its latest formalwear partner. The brand will create custom suits for all players across the men’s and women’s teams, as well as club executives and leadership. {Fashionista inbox} 

Marina Yee died

On Saturday, Belgian designer Marina Yee died at age 67. She was most notably a founding member of the “Antwerp Six,” a group of designers — Walter Van Beirendonck, Ann Demeulemeester, Dries Van Noten, Dirk Van Saene, Dirk Bikkembergs and Yee — who helped put Belgian fashion on the map after successfully presenting in London in 1986. In 1990, Yee left fashion to pursue other interests, only to return to the industry in 2018. {WWD/paywalled}

Amazon partners with OpenAI

Amazon Web Services signed a multi-year, $38 million deal with OpenAI, allowing the ChatGPT maker to have access to thousands of Nvidia graphics processors to run workloads on AWS’ infrastructure. The partnership — which will continue to grow over the next seven years — highlights the rapid demand for computing power. “Scaling frontier AI requires massive, reliable compute,” said OpenAI co-founder and CEO Sam Altman in a press statement. “Our partnership with AWS strengthens the broad compute ecosystem that will power this next era and bring advanced AI to everyone.” {Amazon}

Brands are restrategizing their gift guides

Brands are getting more selective with gift guide pitching, thanks to new SEO and GEO strategies and AI: With ChatGPT increasingly pulling from third-party sites and editorial content for AI-powered recommendations, it’s crucial for brands to get placements in trusted publications for broader reach. Founders and public relations agencies are also targeting Substacks and influencers for mentions. {Modern Retail/paywalled}

Shinola appoints new president

Detroit-based watchmaker Shinola has named Ulrich Wohn as its new president, effective immediately. His appointment comes amid Shinola’s ongoing growth phase. “I’m honored to join a team that’s redefining what an American luxury brand can be, and I look forward to building on the strong foundation that’s already in place,” he said in a press statement. Wohn steps in with over two decades of leadership experience, including senior and executive roles at Tag Heuer, Victorinox, Nestlé Nespresso, Bang & Olufsen and National Geographic Fine Art Galleries. {Fashionista inbox}

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Source: Fashionista.com

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