Plus, how a simple T-shirt helped revitalize Levi’s.
These are the stories making headlines in fashion on Friday.
A polka-dot Zara dress has become the viral fashion item of the summer
A $69.90 polka-dot dress from Zara has become the fashion hit of the summer. Without the help of royals or mega-influencers, the flowy, mid-length frock has become so ubiquitous that there’s now an entire Instagram page dedicated to collecting sightings of it. The garment is proof that the fast fashion giant is still capable of churning out the blockbusters. {Business of Fashion}
Louis Vuitton opens men’s pop-up in NYC
A Louis Vuitton men’s pop-up shop opened Friday in the Lower East Side. The temporary boutique will be open until July 21 and will sell styles from Virgil Abloh‘s Fall 2019 menswear line, as well as offer a selection of pieces featuring updated prints that were inspired by New York, patches that reference archival items and various flags that represent the different nationalities of the label’s studio designers. {Fashionista Inbox}
How a simple T-shirt helped revitalize Levi’s
In the last three fiscal years, Levi’s top sales have doubled and surpassed $1 billion. The company now estimates that it sells one batwing logo T-shirt every second. The key to its most recent success with tees has to do with the twin waves of ’90s nostalgia and logomania that swept the fashion industry, as well as the denim brand’s ability to quickly capitalize on these trends. “That’s what’s making the brand relevant, which makes the logo relevant,” said Jonathan Cheung, Levi’s head of design, in an interview with Business of Fashion. “Then expanding the batwing itself and playing with it and adding interest to it, you get a batwing 2.0, 3.0, that type of thing.” {Business of Fashion}
What Goop employees wear to the office
John Ortved took a trip to Goop‘s new 57,000-square-foot offices in Santa Monica, where he discovered that many of the company’s 250 employees were not just living and breathing Goop, but were wearing it, as well. He spotlights 10 staff members — everyone from Gwyneth Paltrow to an editorial assistant — and their Tuesday workday attire in a new piece for The New York Times. {The New York Times}
Victoria Beckham CEO exits
Victoria Beckham CEO Paolo Riva is stepping down from his role for personal reasons, with immediate effect. Chairman Ralph Toledano will lead the business moving forward, having joined as part of the new structure in partnership with NEO investment in March 2018. In addition, the company is promoting Product Director Marie Leblanc de Reynies to the newly created role of managing director of brand and product and is appointing Pablo Sande to the position of chief financial and legal officer. {Fashionista inbox}
Meet Hunter Schafer, the breakout star of “Euphoria”
Hunter Schafer is a trans model who currently plays Jules on HBO’s new show “Euphoria.” WWD caught up with the emerging star to talk acting, activism and what her role in “Euphoria” means for TV. “It felt important for me and felt exciting, as far as that imagery on the TV screen, whether it’s a young trans girl who’s not tucked and has her bulge out and seeing that on TV and what that could do,” she said to WWD. “Or a trans girl being in a queer relationship — I don’t really think I have ever seen that imagery on TV either.” {WWD}
Miami Swim Week adds new venues and experiences to shake things up
Miami Swim Week is shaking things up due to an oversaturated market and slowing bathing suit sales. The event’s trade shows, runway presentations and activations are scheduled from July 11 to 16, and this time around, it’s added new venues, vendors and experiences. “Swimwear has to get its mojo back and find growth outside the market,” said Marshal Cohen, chief industry adviser, retail, at The NPD Group to WWD, of a sentiment felt across fashion from sportswear to trade shows, both of which have expanded well beyond their niches. “Innovation is paramount, too, so swimwear needs a wide-open throttle rather than waiting around for replenishment to drive business.” {WWD}
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Source: Fashionista.com
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