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Meghan Markle Is Getting Into Retail

Photo: Chris Jackson/Getty Images for the Invictus Games Foundation

Nearly seven years after shutting down The Tig — a blog covering travel, fashion and more — Meghan Markle is finally giving the people what they want: a new lifestyle brand. And this time, it’s shoppable.

A series of caption-less photos were posted to Instagram on Thursday, debuting American Riviera Orchard. According to a trademark filing, the brand will cover everything from tableware (including plates, silverware and tablecloths) to cookbooks to food products, specifically jellies and jams.

A video posted to the cryptic Instagram account’s Story features Markle arranging a bouquet of flowers, baking in her perfectly-decorated kitchen and standing in a ballgown amidst the cobblestone walls of her home. Set to Nancy Wilson’s jazz tune “I Wish You Love,” it has a vintage feel, with grainy overlays and flickering film-like lighting.

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