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Max Mara Outerwear Will Never Go Out of Style

If there’s a brand synonymous with timeless outerwear, it is, of course, Max Mara. The Italian fashion house first debuted its women’s camel coat on the runway in the ‘50s — an act that turned conservative outerwear norms on their head and reinvented the idea of the modern power coat. Seven decades later, it’s fair to say that Max Mara’s Icon Coats have withstood the test of time.

The Manuela Icon Coat is not only the epitome of the Max Mara brand, it’s the apex of all camel coats. Available in an array of hues, including classic camel and black, this belted wrap coat with an oversized lapel envelopes yet flatters with its cinched-waist silhouette.

For something refined but relaxed, the Ludmilla Icon Coat stands on its own. Featuring raglan sleeves, the double-faced cashmere coat boasts a covetable sheen that lends it true star quality. Or, for a statement-making style that’s all about texture, opt for the plush Teddy Bear Coat. Inspired by an archival garment from the ‘80s, this classic drop-shoulder silhouette is made playfully modern with a unique faux-fur fabric created from camel hair and silk.

Arguably the most famous Max Mara design of all time is the 101801. Designed in 1981 by Anne-Marie Beretta, it’s not only become the house’s most popular Icon Coat but a holy grail item for outerwear enthusiasts ever since. Crafted from a wool-cashmere blend, the 101801 features a double-breasted design with horn buttons. Its oversized fit makes it versatile for day or night — pair it with a suit, wide-leg jeans and sneakers, or anything in between.

The legacy behind Max Mara’s Icon Coats and the collection’s timeless wearability make it an ideal holiday gift. Whether that’s for yourself or someone extra-special on your list, count on this outerwear staple to spark holiday joy for many more seasons to come.


Source: W Magazine

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