Material Good Is Hiring A Social Media & Digital Marketing Coordinator In New York, NY

Material Good is redefining the way people shop for watches and fine jewelry. A New York City-based luxury goods boutique and showroom, Material Good is designed to be a uniquely immersive and personalized shopping experience.

View the 4 images of this gallery on the original article

Material Good is redefining the way people shop for watches and fine jewelry. A New York City-based luxury goods boutique and showroom, Material Good is designed to be a uniquely immersive and personalized shopping experience. We cultivate relationships and tailor our services to each client.

*Salary commensurate with experience*

SOCIAL MEDIA

• Lead the strategy for identifying and bringing the brand voice to life across all social media channels
• Responsible for driving traffic and growth leading to direct ROI in terms of monetization and user engagement
• Oversee both IG accounts. This includes:
  o Posting daily with an outlined and planned content calendar
  o Community management and engagement
     § Liking, commenting, following, tracking messages and replies in a timely manner

o Daily story content including a plan for highlights and other trends like IG TV o Work collaboratively on all content creation with the internal sales team o Weekly / Monthly ad creation and corresponding strategy with the website and all new products available focusing on specific watch and jewelry brands

• Monitoring ad performance with a biweekly report
  o Studying and using analytics as a tool to strategize quarterly plans to drive sales
• Ideate and manage Follow and Shopping campaigns
• Manage and track monthly ad spends via Google docs
• Strong focus on MaterialGoodWoman with a follow strategy and building out the IG account
• Facebook page oversight and ad creation
• Brainstorming innovative ways to work with our partner brands to drive traffic and increase the overall MG brand awareness

MARKETING / DIGITAL / WEBSITE

• Support on all digital marketing initiatives with a focus on paid search strategy
• Execute and assist with targeted Google campaigns
  o Keywords, Shopping etc.
• Weekly website analytic review and breakdown
  o Using this to strategize new conversion tactics and best processes moving forward
• Directly assist with website oversight and upkeep. This Includes:
  o Verbiage and product upload assistance
  o Ongoing list of images needed for on-figure shots
  o Homepage, brand page, banner pages and brainstorming new ideas and content to keep the site fresh and always new
  o Work with Teresa on how products should be displayed and new pieces are being fed to the consumer
• Plan all photo shoots that take place for both online and social media
• Assist in managing Dropbox imagery

PR

• Assist with daily PR requests
• Assist in managing PR specific Dropbox
• Track all clips in Google docs
• Assist with Jewelry pulls

Key Candidate Requirements:

• Has direct experience professionally in with the following social channels: Instagram, Facebook, Twitter, LinkedIn
• SEO knowledge and Google Ad account knowledge
• Analytics knowledge
• Extremely organized and ability to handle multiple projects simultaneously while meeting deadlines
• Shopify knowledge
• Some experience in and passion for luxury goods
• Has proficient verbal and written communication skills and an ability to work individually on a project or in a team environment 

To Apply: Please send your resume to tp@materialgoodny.com, subject line Social Media & Digital Marketing Coordinator.

Source: Fashionista.com