Leave it to Isamaya Ffrench to Make the Most NSFW Lipstick We've Ever Seen

The visionary makeup artist freaked it (literally).

Makeup artist Isamaya Ffrench has taken the old advertising adage “sex sells” and put a rather literal spin on it: The latest capsule collection for her eponymous makeup brand, dubbed “Lips,” brings phallic imagery to the world of color cosmetics. The collection, which debuts on Feb. 3, features two re-fillable lipsticks — reportedly inspired by the “post-Italian Renaissance male form” — housed in tubes shaped like, yes, penises.

“‘Lips’ celebrates the male form, bringing it to the forefront after a proliferation of imagery across art, fashion and commerce repeatedly sexualize the female form without highlighting the masculine in equal measure,” notes a press release from the brand. “Beauty is found across every gender expression — and Isamaya’s next collection, ‘Lips,’ brings that into focus with its elevation of a very specific body part.”

Isamaya Lips in Cardinal. Photo: Courtesy of Isamaya.

Isamaya Lips in Vanity. Photo: Courtesy of Isamaya.

There are two lipsticks in the collection: Cardinal, a vibrant red shade that comes encased in a metallic, chrome-plated packaging; and Vanity, a balm that appears black in its sleek gunmetal container but goes on clear. The Brancusi-meets-sex-toy-looking lipstick cases weigh in at nearly 10 ounces each (aka, they’re very heavy, size does matter, etc. etc.) and retail for $95. User discretion is advised, as the general American population may be quick to side-eye the product if seen being used in public.

This isn’t the first time Ffrench has brought NSFW visuals to the makeup scene. She played around with the concept of BDSM for her brand’s “Industrial” collection, which featured mascara and serums topped with silver ring “piercings.”

For “Lips,” the brand tapped Malaysian photographer Zhong Lin to shoot a campaign featuring aptly sensual close-ups of the products, starring models Ajok Deng and Kairi Tokoro.

The Isamaya Lips collection will be available for purchase online at Isamaya.com, with additional colorways to come in the following months. See the campaign in full, below.