LATHER Is Hiring An ECommerce Manager In Pasadena, CA

LATHER is seeking an experienced, data-driven, and entrepreneurial growth expert to joinour team as Ecommerce Manager.

LATHER is seeking an experienced, data-driven, and entrepreneurial growth expert to join
our team as Ecommerce Manager. This person will play a critical role in bringing our brand to life online. She/he will be responsible for the customer journey onsite; analyzing performance and optimizing where necessary, ensuring all pages are accurate and up to date, and working with marketing and creative teams to implement campaigns and promotions. Ideal candidate is highly analytical, nimble, solutions oriented and willing to get their hands dirty and work closely with cross-functional partners.

RESPONSIBILITIES:

Ensure all product detail pages are accurate and up-to-date, working closely with creative director and copywriter.
Drive online merchandising strategy that delivers strong conversion and hits financial targets
Analyze site performance daily to ensure everything is operating smoothly from landing page, search navigation to email sign ups to checkout; communicate urgent technical issues to front-end developer.
Leverage web analytics to understand customer behavior, create topline weekly reports and identify opportunities/challenges.
Contribute to overall marketing calendar and work with planning team to align stock levels with messages on site.
Ensure accuracy of all creative assets, linking, promotions and product attribution for the site and within areas of focus
Build product pages in support of new product launches
Work with IT business partners to resolve all issues and errors logged within the areas of focus
Support on customer service queries/issues
Collaborate with marketing, merchandise, and creative teams to create email marketing strategies and content, specifically brainstorming what to promote, when to promote, and whom to promote to.
Analyze the effectiveness of email marketing campaigns by examining campaign success metrics (e.g. email open rate, click-through rate (CTR), revenue) and determine necessary adjustments to optimize overall effectiveness

Minimum Requirements:

5 years of experience in ecomm and digital merchandising
Strong understanding of Shopify Plus
Strong understanding of ESP Klaviyo
Familiarity with website analytics tools (specifically Google Analytics)
Ability to multi-task, prioritize and problem solve independently
Understanding of e-commerce consumer behavior and audience segmentation
Strong project management skills and ability to lead change in a dynamic, fast-paced environment
Attention to details both visual imagery and written
Experience in SEO a plus

Our Ideal Candidate has the above and additionally: