Photo: Courtesy of Innbeauty Project
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Innbeauty Project
Headquarters: Boca Raton, FL
E-commerce: innbeautyproject.com
Social Media: Instagram / TikTok / Facebook
What: A clinical skin-care brand offering moisturizers, serums, retinol, SPF and lip care all priced below $48 for a multi-generational customer base.
Price Range: $18-$48
Founders: Alisa Metzger and Jen Shane. Metzger previously worked in marketing at L’Oréal, Procter & Gamble and Coty, while Shane worked as a product developer for Tarte, Bare Minerals and Tatcha.
Origin Story: Beauty industry veterans Metzger and Shane first met at Tula and noticed a white space in the market for affordable and effective skin care. The duo then quit their jobs to build a skin-care brand centered around efficacious ingredients and accessibility. Innbeauty Project launched in 2019. To achieve a balance between high-quality ingredients and affordable prices, Innbeauty Project sources all of its own materials and also handles its own packaging. (Read more here.)
Photo: Courtesy of Innbeauty Project
Photo: Courtesy of Innbeauty Project
Photo: Courtesy of Innbeauty Project
Stockists: Sephora
Hero Products: Extreme Cream ($48), Elastic Skin ($42), Bright & Tight Eye Cream ($34), Mineral Sun Glow SPF 43 ($35), Glaze Lip Oil ($18)
PR Representation: Foundation
How to get in touch: help@innbeautyproject.com
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Source: Fashionista.com
