IED Istituto Europeo di Design and the With Love
Halston Foundation are collaborating for the first time in the With Love Halston Fashion
Scholarship challenge; the special awards event was held on October 15th, as part
of the 080 Barcelona Fashion. And the Winner was Virginia Ceruti from IED Barcelona,
who presented a look inspired in Classic Greek Mythology designed in line with
Halston’s aesthetic, sustainability and marketability criteria.
A jury of renowned professionals from the Fashion Industry and the With Love Halston
Foundation chose the winning design from those submitted by 9 finalists representing
five IED campuses (Barcelona, Bilbao, Cagliari, Milan and Accademia Aldo Galli in
Como). Experts chose the winning design highlighting its flowing simplicity and
timelessness.
Photo: By photographer Thinh Truong, model Arnie and make-up artist Carla Sánchez Escoi.
“Her proposal represents a splendid fusion of historical inspiration and a contemporary vision that perfectly captures the essence of the revolution that Halston signified in the
fashion world. Virginia has managed to reinterpret classic elements with a modern
touch, creating pieces that are not only visually stunning, but also tell a story and
include the criteria of sustainability and circularity, which are very present in the values
of 080 Barcelona Fashion.” Marta Coca, director of 080 Barcelona Fashion.
The aim of the With Love Halston Fashion Scholarship challenge, which the With Love
Halston Foundation launched its first edition in April 2022, is to cultivate and support
the next generation of creative talent, consolidating Halston’s legacy, with creations
hailing to the Halston designs that revolutionized American fashion in the 70s.
“Elegant, sophisticated and with a unique understanding of fabric drape, Halston
redefined the New York woman’s fashion look of the time with a clean, liberated style.
Participating in this challenge has been an unforgettable opportunity for IED to pay
homage to Halston, one of the most iconic designers of the 20th century.” Pilar
Pasamontes, Scientific Director of the IED Barcelona Fashion School.
Photo: Courtesy of Claudia Barberà
During the various phases of the competition, participants cooperated with IED tutors
and members of the With Love Halston Foundation, helping them create the proposals
that were unveiled today in the modernist setting of the Hospital de Sant Pau, in
Barcelona.
“Experts on the Halston universe gave students feedback, helping them to adapt their
creations to the designer’s style. What’s more, being able to participate with other IED
schools has been a very enriching experience, and we’ve seen a variety of different
approaches to the challenge.” Julia Weems, Director of the IED Barcelona Fashion
School.
The Jury awarded the prize; a $10,000 scholarship, courtesy of the Nando and Elsa
Peretti Foundation, and a Full Heart Box designed by Elsa Peretti for Tiffany & Co.,
courtesy of the With Love Halston Foundation.
“The With Love Halston mission is to disseminate the Halston legacy to rising design
students around the world. It has been a joy and inspiration to our team working with
IED Fashion Schools teams, faculty members and of course the students.” Lesley
Frowick, Co-founder of With Love Halston and President of The Halston Personal
Archives.
During the event, a digital environment inspired by Halston was presented by
Sebastian Ruelas (@r.3d_studio) with all the finalists designs. IED Fashion Design
alumni and Clo3D teacher, created a virtual space where digital representations of the
9 finalists of the With Love Halston Fashion Scholarship were showcased.
The designs are immersed in special runway taking homage to Halston’s legacy such as
New York City, a big red carpet or his favorite flowers: orchids.
The With Love Halston Fashion Scholarship jury:
Lesley Frowick, Co-founder of With Love Halston, President of The Halston Personal Archives
Steve Gold, Managing Director With Love Halston
Audrey Schilt, Creative Director With Love Halston
Scott Vogel, Chief Financial Director With Love Halston
Sandra Blumberg-Beatty, Artist, friend and client of Halston
Marta Coca, Director of 080 Barcelona Fashion Week
Hanan Besovic, Fashion Critic @ideservecouture
Picture Credits
- Event pictures by Claudia Barberà.
- Fashion editorial by photographer Thinh Truong, model Arnie and make-up artist Carla Sánchez Escoi.
- 3D Video by Sebastian Ruelas.
Source: Fashionista.com